I am an ambitious and passionate publicity professional with extensive experience working in television, entertainment, media and lifestyle PR, with in-house and agency experience. I have expertise in consumer and trade PR, devising strategy, overseeing events and press junkets, influencer activations, high profile talent management, launches and PR agency management. I have amassed a broad range of contacts, across all areas of the media - from national, trade and tabloid press to broadcast, online and social. I always strive to think of innovative ways to maximise coverage and enhance media identity.
Work history
Senior PublicistPretty Green PR
London, United KingdomFreelance
Working across a roster of consumer and entertainment brands including Nando’s, WW, Snapchat, Audible and Hasbro. I am the out-of-house extension of the in-house communications teams, responsible for driving consumer press activity to build awareness and brand identity, particularly during the current lockdown climate . Working in a fast-paced environment, managing multiple accounts and expectations, my role is to seek out press opportunities; from interviews with talent, contributors and stakeholders to picture and research stories along with hijacking news to generate coverage.
Core responsibilities:
• Identify and execute press opportunities, liaising with contributors, talent, agents and stakeholders
• Overseeing the press office function; daily media relations, building existing and forging new relationships with a wide range of media outlets and influencers
• Planning and execution of seasonal campaigns and activations, thinking creatively to reach new audiences
• Preparing briefing documents ahead of any press activity for talent and spokespeople, clearly communicating key brand messaging and any potential contentious issues
• Client management - providing progress reports and feedback to clients, ensuring KPIs are met
• Securing opportunities within trade and specialist press to build and raise the client profile, creating a platform to illustrate their expert insight to the industry
PublicistBBC
- London, United KingdomFull Time
Working on the BBC’s award winning flagship drama series, my role at EastEnders was extremely varied. From executing publicity campaigns and managing talent, to drafting statements and handling all media enquiries, my role gave me extensive experience in both proactive and reactive publicity. My role required me to manage a wide range of relationships including BBC senior management, production executives, high profile cast members, print, broadcast and online journalists, particularly the tabloid media, as well as talent agents.
Core Responsibilities:
• Leading and taking full responsibility for communications campaigns
• Implementing comprehensive programme and communications strategies
• Co-ordinating press conferences, screenings and launches
• Anticipation of issues with a potential negative impact; drafting statements and lines against enquiry
• Acting in an advisory role; briefing cast, executive producers and senior management on any contentious issues ahead of any press activity
• Responsible for out of hours and weekend enquiries and issues relating to the show and its cast
• Daily media relations, acting as first point of call for all press office enquiries
• High profile talent management
• Chaperoning talent at red carpet events (e.g. NTAs, BAFTA) providing full briefing and management
• Generating innovative ways of increasing favourable media coverage, particularly with a youth audience
• Writing clear concise media information
• Identifying media opportunities for key spokespeople to provide an expert opinion and insight into the industry
• Establishing and maintaining a network of contacts with the media, national and regional newspapers as well as magazines, websites, TV, radio and online outlets
+ Show more
Education
L
L
BA(Hons) DanceLondon Contemporary Dance School
- London, United Kingdom