About me

SOCIAL MEDIA MANAGER and DIGITAL CONTENT CREATOR with ten years experience managing social media, producing digital content and executing social media strategies at national and global levels for major consumer brands.

QuestionsProjectsExperienceTeam

Projects

• Lewis Capaldi’s Guided MeditationThe Scottish Beyoncé, Lewis Capaldi, turns self-help guru for Three UK in this humorous spot, poking fun at the mindfulness and meditation phone apps we’ve all come to rely on. Namaste safe.
• Nina West's Guide to Digital DatingTo celebrate our LGBT+ customers and staff at LGBT+ Pride, Three worked with RuPaul's Drag Race star Nina West and Attitude magazine to create Nina's Guide to Digital Dating.

Work history

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Lead Social CreativeThree UK
Mar 2018London, United KingdomFull Time
• Develop an in-house creative ‘agency’ function at Studio Three - Three’s social media content hub on Oxford Circus. • Launch and execute a disruptive, ‘out-of-category’ approach to social media to increase brand love and share-of-voice, and punch above our media budgets. • Manage creative, content and media agencies (LADbible, Gravity Road, Weiden + Kennedy etc.) • Create best in class social media content for campaign launches, new propositions and initiatives. • Manage influencer campaigns, develop relationships with freelance content creators, negotiate talent and build new partnerships with the brands our customers love (Netflix, Gymshark, Deliveroo, Google, Snapchat)
Senior Social Media ManagerThe Corner London
Jul 2014London, United KingdomFull Time
Social media creative lead on digital accounts across alcohol, soft drinks, fashion and travel. Key member of the agency’s growing social media team, advising on pitches and briefs. Social strategy, content creation and community management across all social accounts. Day-to-day liaison with client, media agencies, media partners and external content producers. Worked across a range of brands and industries including London Pride Ale and Frontier Lager (Fuller's Brewery), Oasis Drinks (Coca-Cola), high-street fashion brand Jigsaw, the broadband provider Relish and travel brand travelsupermarket.com.

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Skills

• Social Media
• Social Media Advertising
• Paid Social
• Social Advertising
• Content
• Advertising Content
• Social Media Management
• Social Media Marketing
• Copywriting
• Graphic Design

Education

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BA in Media and CommunicationsDublin City University
Sep 2003 - May 2007Dublin, Ireland
Specialising in Digital Imagery and Photography First class honours - 1.1