Work history
Strategic Marketing & Communications ConsultantThe Food Brand Guys
Vienna, AustriaFreelance
Strategic Marketing Advisory via Sources of Growth identification; Positioning; Segmentation, New Products & Services Launch; Integrated Communications Planning; Connections Architecture; Digital, New Media, Social, WOM, CRM & Loyalty programs, Content Production
Working for: Agencies: MediaCom, Mindshare, GroupM Interaction & Direct clients: Retail, Pharma, Cosmetics, Finance, Travel, Real estate, B2B
Strategic Planning Director, Head of Insight MediaCom
- Bratislava, SlovakiaFull Time
Reporting to CEO, member of top management team, key contributor to agency ranking #3 (from #5, via +50% billings since 2011).
Integrated communications (content & connections) planning - development of ca 200 communication solutions with the key focus on client business results around Consumer Decision Journey based on Category, Brand, Consumer, Competitive & Cultural Insights
Contributed to company transformation from paid media planning into integrated, insights-driven Content & Connections Agency with Digital at heart: building communications systems, offline & digital (POE) media planning, content strategy & development.
Launched and developed 2 divisions: “Insight”: market/consumer research; “Beyond Advertising”: innovations, digital & content solutions.
New business / Pitch Lead. Responsible for implementation planning & agency team development.
Clients: Absolut, Audi, Baumax, Bayer, Becherovka, GSK, Husqvarna, Jameson, Mars, Nikon, Nutricia, Pfizer, P&G, Shell, Skoda, UniCredit, VW, Wrigley. Won/retained not only: Danone, Kooperativa, Pernod Ricard, Sony, Staropramen/Molson Coors.
Received “high performers award” in 2012 & 2013 by parent holding company - WPP.
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