Work history
Digital StrategistHello Design
- Los Angeles, United StatesFull Time
- Analyzed and reported on website, email, and campaign data through GA and MailChimp, pulling insights and recommendations for the dairy brand Tillamook.
- Curated social media strategies and content calendars for a new tech brand as well as a new fashion brand and launched their Instagram, Facebook, and Pinterest.
- Established relationships and cultivated a network of influencers that connected deeply with the target audience for the new HBO/Cinemax series, Warrior.
- Created strategy pitch decks for HBO and automotive brand K&N and successfully helped acquire them as new clients
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Strategy InternAttention Global
- Los Angeles, United StatesInternship
- Conduct competitive audits, industry analysis, social media platform/trend analysis for client, Infiniti to offer insights on their digital and social marketing strategies.
- Offer strategic platforms for Creative Team in coming up with new social campaigns for Infiniti, and potential clients, Walmart and The Prisoner and Wine Company.
- Use social media analytic and listening tools Quintly, Crimson Hexagon and Synthesio to gather data on clients and their competitors’ performance of social campaigns.
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Skills
- Google Analytics
- Keynote
- Data Analysis
- Organisation
- Social Media
- Content Planning
- Strategic Analysis
- Microsoft Excel
- Data Insights
- Influencer Engagement
Education
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Business AdministrationUniversity of Southern California
- Los Angeles, United States