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Projects

• CANTAILSCantails was created by brothers Myles and Kit Donneky, who wanted to deliver mixologist-approved cocktails-in-a-can into the retail market. They approached me to redesign their packaging, which needed to be more eye-catching on-shelf, and to create a stronger visual identity.
• Harry SpectersHarry Specters is a premium chocolates company who provide handmade chocolates. Alongside that they are also a social enterprise who hire people with autism. They wanted their identity and packaging to reflect the fact that they are a luxury brand. There was also a worry that focusing too much on their social mission would distract potential customers from the chocolates, which have won multiple awards.
• HeadpaintFUDGE Professional wanted to update the design for their range of hair colouring products which are aimed at hair stylists. The brand wanted to stick to their edgy roots and and so needed packaging that would reflect their artistic vision, without changing their logo or their typefaces. The challenge was to create one design, adaptable across blonde, brunette and red hair to create a simple colour system which would be easy to navigate.

Work history

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Branding & Packaging DesignerMina Shah
Jun 2019London, United KingdomFreelance
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Graphic DesignerR Design
Mar 2017 - Jun 2019London, United KingdomFull Time

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Skills

• Packaging
• Product
• Drawing
• Painting
• Collage
• Brand Identity
• Design
• Pen Ink
• Sketching
• Watercolor
• Logo Design
• Illustrator
• Indesign
• Photoshop
• Word
• Rhino3d

Education

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BA(Hons) Product DesignUniversity of Lincoln
Aug 2010 - Aug 2013Lincoln, United Kingdom