About me

I'm a Senior Writer for Marketing Week, covering all aspects of business journalism, media and marketing. I've interviewed CMOs and CEOs from brands big and small from John Lewis to Atom Bank.

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Projects

• Digital Decoded: Using AI to calculate the value of sports sponsorship(Article originally featured in Marketing Week) In the latest instalment in our video series exploring new technology, Marketing Week looks at how and why brands are using artificial intelligence to calculate the return on investment on sports sponsorship. By Mindi Chahal 30 Mar 2017
• The fake news effect: What does it mean for advertisers?(Article originally featured in Marketing Week) The media industry faces a tough challenge as concerns around fake news rise, meaning advertisers associated with those media outlets could run the risk of being tarred by the same brush. By Mindi Chahal 27 Mar 2017
• Rise of the machines: Are robots after your job?(Article orignally featured in Marketing Week) Should marketers fear for their jobs or embrace the rise of artificial intelligence and machine learning, so they can adapt now and stay relevant in the future? By Mindi Chahal 12 Jan 2017

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Projects credited in

• 10

  April 2017 (applications closed)The Dots Marketing, Content & Publishing Masterclass takes place at MOO on Tuesday 25th April. There are 40 spaces available at this event - to meet, connect and potentially get hired! Deadline for applications Wednesday 19th April, 11:00pm >> Apply here This event is supported by Squarespace, Shutterstock & MOO.

Work history

Senior Writer
Jul 2012London, United KingdomFull Time