About me

Design Specialist with extensive experience in Design Strategy, Innovation, Futures, Trends & Insight for leading brands. Expert in emerging Consumer Behaviour & Culture, Brand Storytelling, Future Sensing and Co-creation. Creative thinker & doer.

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Work history

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Senior Design StrategistSoletrader
Jan 2015London, United KingdomFreelance
I'm an experienced Design Strategist who help global clients with multiple approaches: CREATIVE INSIGHTS to uncover innovation opportunities PEOPLE BEHAVIOUR & TRENDS to stay relevant STRATEGY ANALYSIS to strengthen decision making FUTURE SENSING SCENARIOS to make future feel closer BRAND CONTENT & STORYTELLING to fuel conversation FIELD RESEARCH & EXPERIENCE SAFARIS to inspire and educate CO-CREATION & PLAY to apply empathy CULTURAL CONTEXT to localise TALKS & WORKSHOPS to learn through conversation Recently, I have been running virtual workshops and created tools (digital canvases) for virtual sprints.

Skills

• Teaching
• Design
• Problem Solving
• Strategic Planning
• Indesign
• Photoshop
• Powerpoint
• Ideas Development
• Strategy
• Design Direction
• Service Design
• Brand Strategy
• Facilitating Workshops
• Design Innovation
• Design Research
• Desing Thinking
• Storytelling
• Cultural Context
• Brand Communication
• Future Trends
• Scenario Building

Education

Textile DesignUniversity of The Arts London (UAL)
Oct 2002 - Jul 2005London, United Kingdom