Senior Content Producer – Leading on projects for Ray-Ban, Luxottica and Dove Agency side producer across projects including: – Ray-Ban Remix – Project manager responsible for commissioning, development and production of an illustrated and interactive, global Ray-ban media website – Luxottica AW17 Lookbook – Responsible for negotiating strategic brand partnership with stylists Caroline Issa and Luke Day. Commissioning, developing and producing Luxottica’s global lookbook, including casting, photographic shoot and video production, website build and media materials – Dove Video - Agency side producer creating Dove beauty films for global e-commerce and YouTube channels. Oversaw the two week production including crew and cast of 19 women. Overseeing the online and offline edit for 50 films across a two week period. Development of local market adaptation guidelines.
Account Director – Heading up Reebok Global Women's Training, adidas GB Women's Training, Reebok Global Classics and Coca-Cola. – Brand content creation across all clients including creative development, project management, commissioning creative partners (photographers, directors), castings and location scouting – Producer/project manager across campaign, lookbook and brand ambassador stills shoots – Producer/project manager on video production for PR and social including influencer lookbook and ambassador videos – Creative development of event concepts and event management, both global and local – Production and art direction of Reebok’s seasonal global look books – Identifying, negotiating and leveraging celebrity ambassador partnerships – Production of seasonal global market toolkits – Negotiation and management of global media partnerships – PR & communications planning and implementation on global, European and national campaigns Highlights: – Adidas Women’s Training Workit Campaign (2014/15) – Coca-Cola 100th Anniversary with Rita Ora (2015) – Coca-Cola Life launch with Rosie Huntington Whiteley (2014) – Reebok Global Women’s Event – 3 day immersive women’s event in New York, including appearance with Reebok brand partners Tara Stiles and Alicia Keys (2013) – Reebok Global EasyTone launch with Eva Mendes (Los Angeles 2011) – Reebok EasyTone campaign with Eva Mendes, shot by Ellen Von Unwerth (Los Angeles 2011) – Reebok Global’s seasonal look book, shot by a series of notable photographers including Carlos Serrao
Account Manager – Communications Team. Heading up Fullcircle, Clarks Originals, Clarks Sport, Schuh and project work with Acne and Westfield London
Account Manager - Heading up women’s fashion/lifestyle accounts, Nike, Von Zipper, Billabong – Brand content creation across all clients including creative development, project management, commissioning creative partners (photographers, directors), castings and location scouting – Creative concepting and executing client events and press days – Identifying and negotiating editorial media partnerships – Implementing brand marketing promotions – Creative development and implementation of seasonal PR campaigns – Media sell-ins, including men’s and women’s consumer, style, design, music, sport, travel, broadsheets, online, and trade
BA (Hons) Film Production 2:1