About me

A passionate creative and highly skilled communications expert with 15 years experience delivering industry leading campaigns for brands such as adidas, Reebok, Coca-Cola, Ray Ban, Clarks Originals and Nike

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Projects

• 23

  adidas 4D Re-LaunchSocial content series to re-launch the high-concept adidas 4D sole technology, featuring Headie One, Grime Gran, Gully Guy Leo, Alhan Gencay and Vuj
• 38

  Stormzy adidas EQT CampaignSocial-by-design PR campaign for adidas Originals and JD Sports featuring Stormzy, Mo the Comedian and Chip
• 1

  Hailey Bieber for adidas OriginalsSeasonal multi channel and POS content shoot with Hailey Bieber for adidas Originals at JD Sports
• 1

  adidas Originals Launch with Hailey Bieber & Winnie HarlowLFW takeover styled and curated by Hailey Bieber to launch adidas Originals Falcon sneaker, featuring Winnie Harlow, Leomie Anderson and Savannah Blake
• 1

  adidas Originals P.O.D. Launch with Pusha TInfluencer event and social content shoot to launch the adidas P.O.D. sneaker at JD Sports, featuring live performances from US rapper Pusha T and UK artist Hardy Caprio
• 1

  Launch of Aquarius (The Coca-Cola Company)UK launch of Aquarius, featuring one-on-one mentoring sessions for consumers with influencers and talent, including AJ Odudu, Krept and Konan and Sharmadean Reid.

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Work history

Business DirectorM&C Saatchi Sport & Entertainment
Sep 2017 - Jul 2020London, United KingdomFull Time
Core clients: Adidas Originals (UK & Global), Adidas Running (Global), Adidas Athletics (UK & Global), Adidas Sport headphones (UK & Global), JD Sports, Coca-Cola, CliniqueFit Key responsibilities: Leading teams across multidisciplinary campaigns, strategic & creative development & execution, integrated marketing & retail event production, BTL content production, art direction across brand activations and content shoots, talent and influencer strategy & management, PR strategy, digital & traditional PR comms, global & local market management, client & stakeholder management, financial management.
Senior Content ProducerNot Actual Size
May 2016 - Aug 2017London, United KingdomFull Time
Core clients: Luxottica, Ray-Ban, Dove Key responsibilities: Lead producer heading up teams and/or working independently alongside creative director, strategic and creative development, TTL content production, commissioning and managing internal and external creative partners, overseeing design, website builds, copywriters, animation and illustration production, shoot production, post production, delivery of PR strategy and market toolkits.

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Skills

• PR Campaigns
• PR Strategy
• Creative Campaigns
• Content Creation
• Social Activation
• Integrated Marketing
• 360 Campaigns
• Influencer Engagement
• Account Leadership
• Production Co-ordination

Education

BA (Hons) Film ProductionArts University Bournemouth
Oct 2001 - Jun 2004Bournemouth, United Kingdom
BA (Hons) Film Production 2:1