With over 10 years of experience in the fashion industry, i’ve achieved a wide vision of the bussiness, combining creativity, efficiency in the production process and a clear strategy to get the best result in each situation, not only in the product but also in the comunication process. Design, graphic textile and art direction makes a different profesional; mixing creative, comercial and strategy allways ready to face new challenges.Locked Pro Plan feature
· Created and managed a flexible graphic department that addapts to workload with internal and freelance designers according to the structure of the company’s requiring service. · Planning and executing personalized presentations to each client with shoppings, moodboards and samples with an interesting result. · Increased sales 250% in the graphic department 1st year of implantation and growing a constant percentage of 175% par year. · Working for Zara , Bershka and Pull&Bear.
· Created graphic work for small studios, referent brands and retailers in the fashion industry like; Armani, Asos, Uterqüe,Oysho, Carolina Herrera, Parfois, Caramelo and Purificación García. · Published as an illustrator in; Conde Nast, Vanidad, MarieClaire, Horse Magazine, Pref Magazine and Pasarelas Internacionales.
· Created, planned, and performed a real strategy with new design, graphic and sampling departments to increase orders providing personalized and closer support to each client. · Increased general turnover 400% in two years and open markets in; Spain, Germany, France and Denmark in men and women. · Working for Mango, Desigual, Pepe Jeans, Celio, Brice, Jules, Naf Naf, Tom Tailor, Veromoda, Noisy May and JDY.
· Created and coordinated with other profesionals productions for photo and video such as; ad campaigns, lookbooks, editorial, viral content, videoclips, merchandising material and shootings for grahpic resources. · Clients like; Universal Studios, Elite Model, Springfield, Pref magazine, Zara, Bershka, Juan Vidal, María Escot or Curium.
Degree in Fashion and Textile Design (First Class for the Southampton University)