Marketing and communications professional with over five years experience writing appealing and innovative copy across a wide range of platforms, including websites, email marketing campaigns, newspaper articles, brochures and luxury coffee table books. Versatile copywriter with particular expertise in travel, wellness and nutrition.
Web: • Updated the website daily with creative copy resulting in direct online sales. • Wrote five+ fresh SEO news articles and blogs weekly. • Worked closely with a Joomla! developer to redesign the website, reducing bounce rates by 15 percent. Marketing: • Created weekly newsletters to clients and suppliers with open rates 20 percent higher than industry averages. • Grew subscribers from 11,000 to 25,000 through social media strategies and partnership-based marketing initiatives. • Segmented the database in order to craft effective targeted campaigns that led to strong leads and sales. Print: • Wrote and produced three high-end coffee table books. • Designed product labels and flyers for a range of aromatherapy oils. • Drafted press releases and built relationships with travel PRs and journalists to obtain coverage in the likes of Vogue, The Sunday Times and Grazia.
• Built an integrated WordPress blog to provide quality content to boost google ranking. • Mastered three different CMS systems. • Established a social media strategy across Twitter, Facebook, Pinterest and YouTube and grew Facebook followers by over 500 percent.
• Wrote and edited regular news stories, features, and reviews to tight deadlines for a fortnightly council newspaper with a distribution of 90,000.
Interned and wrote features for The Independent and The Sunday Times Travel Magazine. Selected to be Art Editor of college magazine. Specialised in Online Journalism and honed my web content skills.