About me
Moved from Brazil to London to go after my music life. I believe that talent is nothing more than being able to deeply develop a skill, which makes me confident I can do whatever I set my mind to. I plan, I act, I check the results and I restart. My perfect match is a place where I can work together with my two passions: marketing and music.
Work history
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Singer SongwritterIndependent
London, United KingdomFull Time
BUSINESS - I am currently my own manager. I have daily, weekly, monthly and yearly goals. I plan my social media, schedule gigs, rehearsals, private events, and also the production of my singles.
CREATIVE - Songwriter, visual designer, lyric videos, self-thought guitar player, and singer.
EVENTS - Started a monthly open mic event in Fulham, which gave the opportunity to 15 singers every month to show their talent for over 50 people audience and zero cost.
CAREER - 2 songs released on all streaming platforms (Station to Station and Colorful). Over 30 songs written in the 18 months and growth of my Instagram page over 4 times in the same period.
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Social Media and Events CoordinatorLaid Bare
- London, United KingdomFull Time
SOCIAL MEDIA MANAGEMENT – Schedule of weekly posts of all the accounts, including artwork/ photo/video content, captions, proper use of hashtags, timings, engagement strategies, stories, broadcasting events and DMs.
INSTAGRAM PLAN - study of all Instagram numbers such as post’s reach, likes, shares, comments, impressions, visitors’ interactions to the page (same for stories) and development of a new strategy aiming on audience growth (Result: Over 1K new followers in the first 2 months)
GRAPHIC DESIGNER - creation of weekly lettering posts (lyrics, messages and others), including content and artwork.
LIVE EVENTS – prospection of venues, contacting owners and managers for Laid Bare’s monthly live music event, focusing on amplifying the artists’ reach.
VISUAL IDENTITY - understanding the label’s values, personality, moods and managing to reflect their identity in a clear way, unifying they’re speech and tone throughout all online communication.
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Skills
- Singing
- Guitar
- Marketing Analytics
- Powerpoint
- Video Editing
- Excel
- Social Media
- Speaking
- Graphic Art
- Word
Education
B
B
DiplomaBIMM
- London, United Kingdom
The course focused on developing performance skills while giving a background in many other industry fields, such as practical music industry knowledge, including record and publishing deals, management, social networks, music synchronization, legal issues, copyright, live music, and business plans.
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Marketing and AdvertisingUniversidade Presbiteriana Mackenzie
- Brazil
Course Duration: 4 and a half years.
- First year of the course with focus on general advertising. The last 3 years focused specifically on marketing concepts.
- During the course, I had an international experience in San Diego (CA - USA) to gain fluency and proficiency in the English language. (Jan to Jun/14)
- My TCC (Final Paper), completed in June / 16, was based on a marketing strategy to raise sales of one of Honda's models (PCX) to the female public. This final project received the best grade possible, was nominated to be in the University's Library as an example of remarkable work and also won an award for one of the 5 best projects delivered that year.