Mischa Smith Content Editor at Harvey Nichols | The Dots
Available

Mischa Smith

Content Editor at Harvey NicholsLondon, United Kingdom
+ Info

127

Connections
Available

Mischa Smith

Content Editor at Harvey NicholsLondon, United Kingdom
About me
Versatile and engaging fashion and lifestyle writer, I drive all womens fashion features content from conception to completion across multiple channels. I produce weekly emails, newsletters and stories that respond to current events, cultural shifts and emerging trends while reflecting brand values and commercial objectives. As Womenswear Editor of the HN magazine – launching this year – I have interviewed industry juggernauts from Dries Van Noten to Man Repellers’ Leandra Medine. A digital native, I am fascinated with social media and millennial identity, a passion which has led me to take over all written content for the Harvey Nichols Instagram. An experienced copywriter, I work across marketing campaigns within the wider business, key projects include the Mayor of London’s gender equality campaign #BehindEveryGreatCity, Fenty X Savage and trunk shows in partnership with ELLE magazine. Enthralled by the synergy of costume and culture; I also deliver lectures on fashion history and digital cultures at UAL’s London College of Communication and University for the Creative Arts.
Projects
  • REJINA PYOSpeaking to the Korean designer bridging the gap between style and wearability. My interview with Rejina Pyo is featured in the latest issue of the Harvey Nichols magazine, shown below alongside the abridged version for online and supporting email campaign.
  • Harvey Nichols x ELLE Magazine SS19 Trunk ShowsI interviewed Elle UK's Fashion Market & Accessories Editor about her top trends for SS19 and what brands to seek out for summer's flurry of events.
  • TRAVEL DIARIESWear your wanderlust – Jessie Bush, Rixo and De La Vali share their most cherished holiday memories.
  • Designer interviewsInterviews with some of the industry's leading figures for Harvey Nichols' print publication and website.
  • Branded content
  • Trend Stories for Harvey Nichols
+ Show more
Work history
    Senior Online WriterHarvey Nichols
    London, United KingdomFull Time
    A digital native, I’m a Senior Online Writer for Harvey Nichols and Womenswear Editor of the recently re-launched print publication. I am fascinated with social media and millennial identity, a passion which has led me to write for @harveynichols Instagram. An experienced copywriter, I also work across marketing campaigns within the wider business, key projects include the Mayor of London’s gender equality campaign #BehindEveryGreatCity, Rihanna’s Savage X Fenty launch and ELLE magazine Trunk Shows. I also create communications for key commercial partners including Levi’s, Disney and Atelier Swarovski.
    Features WriterHarvey Nichols
    London, United KingdomFull Time
    • Writing all womenswear editorial content for the Harvey Nichols website and social channels in line with house style and brand themes. • Producing weekly emails and newsletters, as well as interviews, brand profiles and paid promotional content. • Writing and editing copy for marketing campaigns, key commercial partnerships, homepage content, press packs and in-store assets. • Sub-editing copy across menswear, beauty, food and wine. • Responding to customer data to deliver content with fresh relevance, based on high-performing products and search history.
+ Show more
Skills
  • Fashion
  • Research
  • Interviewing
  • Creative Arts Education
  • Brand Copywriting
  • Fashion Journalism
  • Cultural Journalism
  • Content and Media Writing
  • Leadership
  • Editing
Education
    PGCEUniversity for the Creative Arts
     - Epsom, United Kingdom
    Post Graduate Certificate in Creative Arts Education
    Fashion JournalismUniversity for the Creative Arts
     - Epsom, United Kingdom
    BA Hons Fashion Journalism - First Class Honours
+ Show more
Awards
    Graduate Certificate in Creative Arts EducationUniversity for the Creative Arts
    Teeline shorthandUniversity for the Creative Arts