Mischa Smith

Womenswear Editor and Senior Online Writer at Harvey Nichols

  • LevelMid Level
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsWriter - Journalist - Copywriter
  • Ivan Stoilovskikh
  • Rebeccah Yeadon
  • Laura Callan
Connections

Projects

About me

Versatile and engaging fashion and lifestyle writer, I drive all womens fashion features content from conception to completion across multiple channels. I produce weekly emails, newsletters and stories that respond to current events, cultural shifts and emerging trends while reflecting brand values and commercial objectives. As Womenswear Editor of the HN magazine – launching this year – I have interviewed industry juggernauts from Dries Van Noten to Man Repellers’ Leandra Medine. A digital native, I am fascinated with social media and millennial identity, a passion which has led me to take over all written content for the Harvey Nichols Instagram. An experienced copywriter, I work across marketing campaigns within the wider business, key projects include the Mayor of London’s gender equality campaign #BehindEveryGreatCity, Fenty X Savage and trunk shows in partnership with ELLE magazine. Enthralled by the synergy of costume and culture; I also deliver lectures on fashion history and digital cultures at UAL’s London College of Communication and University for the Creative Arts.

Locked Pro Plan feature

Skills

  • Fashion
  • Research
  • Interviewing
  • Creative Arts Education
  • Brand Copywriting
  • Fashion Journalism
  • Cultural Journalism
  • Content and Media Writing
  • Leadership
  • Editing

People I’ve worked with

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Companies I’ve worked with

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  • University Of The Arts London

    University Of The Arts London

    • Design & Creative
  • Harvey Nichols

    Harvey Nichols

    • Sales & Client Services
  • END.

    END.

    • Fashion
  • University for the Creative Arts

    University for the Creative Arts

    • Animation & VFX

Work history

Currently

Senior Online Writer

Harvey Nichols

Jan 2019
  • London, United Kingdom
  • Full Time
  • A digital native, I’m a Senior Online Writer for Harvey Nichols and Womenswear Editor of the recently re-launched print publication. I am fascinated with social media and millennial identity, a passion which has led me to write for @harveynichols Instagram. An experienced copywriter, I also work across marketing campaigns within the wider business, key projects include the Mayor of London’s gender equality campaign #BehindEveryGreatCity, Rihanna’s Savage X Fenty launch and ELLE magazine Trunk Shows. I also create communications for key commercial partners including Levi’s, Disney and Atelier Swarovski.

Currently

Features Writer

Harvey Nichols

Aug 2017
  • London, United Kingdom
  • Full Time
  • • Writing all womenswear editorial content for the Harvey Nichols website and social channels in line with house style and brand themes. • Producing weekly emails and newsletters, as well as interviews, brand profiles and paid promotional content. • Writing and editing copy for marketing campaigns, key commercial partnerships, homepage content, press packs and in-store assets. • Sub-editing copy across menswear, beauty, food and wine. • Responding to customer data to deliver content with fresh relevance, based on high-performing products and search history.

2017

Online Copywriter

Harvey Nichols

Jun 2017 - Aug 2017
  • London, United Kingdom
  • Full Time
  • • Creating SEO copy for content landing pages and brand bios. • Editing copy for beauty, food and wine pages. • Sub-editing editorial content to ensure all product copy is correct and in accordance with brand guidelines.

2017

Product Writer

Harvey Nichols

Sep 2016 - Jun 2017
  • London, United Kingdom
  • Full Time
  • • Writing original styling tips and banner copy for a diverse selection of fashion labels. • Penning pithy copy that is accurate, eloquent and on-brand. • Liaising with Buyers and the Product Marketing team to ensure all copy is current and correct.

2016

Course Leader - Short Course Arts and Lifestyle Journalism

University Of The Arts London

Jul 2016 - Jul 2016
  • London, United Kingdom
  • Full Time
  • • Built a three-week content creation programme for post-graduate students focusing on news, features, reviews and opinion pieces. • Oversaw the planning and production of the course zine. • Worked with students to curate an exhibition space alongside other UAL courses.

2016

Freelance Editorial Assistant

HarperCollins Publishers

Dec 2015 - Jul 2016
  • London, United Kingdom
  • Freelance
  • • Sourced images for HarperCollins publication Legendary Authors and the Clothes They Wore. • Communicated with research teams at leading photo agencies and the executors of the estates of William S. Burroughs and David Foster Wallace. • Maintained the boilerplate and made stylistic changes to the manuscript.

2015

Press Assistant

Wavey Garms

Jan 2015 - Mar 2015
  • London, United Kingdom
  • Freelance
  • • Helped build a social media strategy. • Managed the Twitter handle and selected fitting imagery for Instagram. • Assisted the organisation of the WG launch party filmed by Channel 4. • Produced press releases and pitch proposals for future projects.

2016

Jun 2014 - Apr 2016
  • Epsom, United Kingdom
  • Freelance
  • • Delivered lectures on catwalk reporting, interviewing, developing an online presence and the foundations of journalism. • Maintained a current and culturally relevant reading list. • Lead the year 1 zine project. • Co-organised an exclusive transatlantic blogging project with Parsons NY. • Aided the running of Graduate Fashion Week.

2014

PA to Fashion Journalism Course Leader

University for the Creative Arts

Sep 2013 - Jun 2014
  • Epsom, United Kingdom
  • Full Time
  • • Assisted on an exclusive transatlantic blogging project with Parsons NY. • Created the Cultural Calendar: a schedule of exhibitions, internships and overseas excursions for students. • Liaised with industry professionals and award-winning journalists as part of UCA's Guest Speaker programme.

Education

2016

Sep 2014 - Apr 2016
  • Epsom, United Kingdom
  • Post Graduate Certificate in Creative Arts Education

2013

Sep 2010 - Jun 2013
  • Epsom, United Kingdom
  • BA Hons Fashion Journalism - First Class Honours

2010

BTEC Foundation Diploma Art Design

North Devon College

Sep 2009 - May 2010
  • United Kingdom
  • Fashion and Textiles - Distinction

Awards

2016

Graduate Certificate in Creative Arts Education

University for the Creative Arts