Versatile and engaging fashion and lifestyle writer, I drive all womens fashion features content from conception to completion across multiple channels. I produce weekly emails, newsletters and stories that respond to current events, cultural shifts and emerging trends while reflecting brand values and commercial objectives.
As Womenswear Editor of the HN magazine – launching this year – I have interviewed industry juggernauts from Dries Van Noten to Man Repellers’ Leandra Medine. A digital native, I am fascinated with social media and millennial identity, a passion which has led me to take over all written content for the Harvey Nichols Instagram. An experienced copywriter, I work across marketing campaigns within the wider business, key projects include the Mayor of London’s gender equality campaign #BehindEveryGreatCity, Fenty X Savage and trunk shows in partnership with ELLE magazine. Enthralled by the synergy of costume and culture; I also deliver lectures on fashion history and digital cultures at UAL’s London College of Communication and University for the Creative Arts.
Projects
- Rosetta Getty - interview and multi-channel campaignAs Womenswear Editor of the Harvey Nichols in-house magazine, I interviewed Rosetta Getty. The print version was digitised and featured on the News section of the website, I was also responsible for the cross-platform campaign that translated the story across various online real estate.
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Work history
Content EditorHarvey Nichols
London, United KingdomFull Time
I drive all womenswear editorial content from conception to completion across multiple channels and oversee seasonal storytelling and marketing campaigns.
As Womenswear Editor for Harvey Nichols' in-house magazine, I have interviewed industry heavyweights including Dries Van Noten, Carolina Castiglioni and Leandra Medine as well as Hollywood celebrities such as Rosie Huntington-Whiteley. I also cover global fashion weeks as well as trunk shows in partnership with ELLE magazine and Rihanna's Savage X Fenty launch. Disney, Levi's and Atelier Swarovski are some of the major brands I have worked with.
Senior Online WriterHarvey Nichols
London, United KingdomFull Time
A digital native, I’m a Senior Online Writer for Harvey Nichols and Womenswear Editor of the recently re-launched print publication.
I am fascinated with social media and millennial identity, a passion which has led me to write for @harveynichols Instagram. An experienced copywriter, I also work across marketing campaigns within the wider business, key projects include the Mayor of London’s gender equality campaign #BehindEveryGreatCity, Rihanna’s Savage X Fenty launch and ELLE magazine Trunk Shows. I also create communications for key commercial partners including Levi’s, Disney and Atelier Swarovski.
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Skills
- Fashion
- Research
- Interviewing
- Creative Arts Education
- Brand Copywriting
- Fashion Journalism
- Cultural Journalism
- Content and Media Writing
- Leadership
- Editing
Education
PGCEUniversity for the Creative Arts
- Epsom, United Kingdom
Post Graduate Certificate in Creative Arts Education
Fashion JournalismUniversity for the Creative Arts
- Epsom, United Kingdom
BA Hons Fashion Journalism - First Class Honours
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Awards
Graduate Certificate in Creative Arts EducationUniversity for the Creative Arts
Teeline shorthandUniversity for the Creative Arts