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Mischa Smith

Features Writer

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  • LevelMid Level
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsWriter - Teacher - Journalist

Projects

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About me

Digital obsessive with a penchant for puns, adoration for alliteration and a soft spot for SEO. I write dynamic editorial content for the Harvey Nichols website and deliver lectures on fashion history and digital cultures at London College of Communication and University for the Creative Arts. Now responsible for all written content for @harveynichols Instagram, previous experience in social media and production with Nike SB and Wavey Garms has helped me pen engaging and highly shareable copy.

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Skills

  • Fashion
  • Research
  • Interviewing
  • Creative Arts Education
  • Brand Copywriting
  • Fashion Journalism
  • Cultural Journalism
  • Content and Media Writing
  • Leadership
  • Editing

Work history

Currently

Features Writer

Harvey Nichols

Aug 2017
  • London, United Kingdom
  • Full Time
  • • Writing engaging editorial content for the Harvey Nichols website and social channels in line with house style and brand themes. • Producing all womenswear copy; this covers weekly emails and newsletters, as well as interviews, brand profiles and paid promotional content. • Harnessing customer insights to drive strong traffic, sales and revenue through dynamic editorial and marketing content. • Sub-editing copy across menswear, beauty, and food and wine. • Utilising Google Analytics and product search data to create content that responds to customer trends. • Working with PR to create copy for Buyer's trend packs for Press Days, instore events, invites and campaigns including the launch of the new Womenswear Floors at the Knightsbridge flagship. • Collaborating with the Display team to create copy for instore signage and the flagship store windows.

2017

Online Copywriter

Harvey Nichols

Jun 2017 - Aug 2017
  • London, United Kingdom
  • Full Time
  • • Producing SEO content for category copy and brand bios. • Signing off marketing emails. • Editing copy for beauty, food and wine pages. • Sub-editing editorial content to ensure all product copy is correct and in accordance with brand guidelines.

2017

Product Writer

Harvey Nichols

Sep 2016 - Jun 2017
  • London, United Kingdom
  • Full Time
  • • Penning product copy that is accurate, eloquent and on-brand. • Writing original styling tips and banner copy for a diverse selection of fashion labels. • Infusing copy with rich brand knowledge that is insightful and relevant to the demographic. • Liaising with Buyers and the Product Marketing team to ensure all copy is current and correct.

2016

Course Leader - Short Course Arts and Lifestyle Journalism

University Of The Arts London

Jul 2016 - Jul 2016
  • London, United Kingdom
  • Full Time
  • • Built a three-week content creation programme for post-graduate students focusing on news, features, reviews and opinion pieces. • Oversaw the planning and production of the course zine. • Worked with students to curate an exhibition space alongside other UAL courses.

2016

Picture Researcher

HarperCollins Publishers

Dec 2015 - Jul 2016
  • London, United Kingdom
  • Freelance
  • • Sourced images for HarperCollins publication Legendary Authors and the Clothes They Wore. • Communicated with research teams at leading photo agencies and the executors of the estates of William S. Burroughs and David Foster Wallace. • Maintained the boilerplate and made stylistic changes to the manuscript.

2015

Press Assistant

Wavey Garms

Jan 2015 - Mar 2015
  • London, United Kingdom
  • Freelance
  • • Helped build a social media strategy. • Managed the Twitter handle and selected fitting imagery for Instagram. • Assisted the organisation of the WG launch party filmed by Channel 4. • Produced press releases and pitch proposals for future projects.

2016

Jun 2014 - Apr 2016
  • Epsom, United Kingdom
  • Freelance
  • • Delivered lectures on catwalk reporting, interviewing, developing an online presence and the foundations of journalism. • Maintained a current and culturally relevant reading list. • Lead the year 1 zine project. • Co-organised an exclusive transatlantic blogging project with Parsons NY. • Aided the running of Graduate Fashion Week.

2014

PA to Fashion Journalism Course Leader

University for the Creative Arts

Sep 2013 - Jun 2014
  • Epsom, United Kingdom
  • Full Time
  • • Assisted on an exclusive transatlantic blogging project with Parsons NY. • Created the Cultural Calendar: a schedule of exhibitions, internships and overseas excursions for students. • Liaised with industry professionals and award-winning journalists as part of UCA's Guest Speaker programme.

Education

2016

Sep 2014 - Apr 2016
  • Epsom, United Kingdom
  • Post Graduate Certificate in Creative Arts Education

2013

Sep 2010 - Jun 2013
  • Epsom, United Kingdom
  • BA Hons Fashion Journalism - First Class Honours

2010

BTEC Foundation Diploma Art Design

North Devon College

Sep 2009 - May 2010
  • United Kingdom
  • Fashion and Textiles - Distinction

Awards

2016

Graduate Certificate in Creative Arts Education

University for the Creative Arts