Mischa Smith
Available

Mischa Smith

Content Editor at Harvey NicholsLondon, United Kingdom
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Mischa Smith
Available

Mischa Smith

Content Editor at Harvey NicholsLondon, United Kingdom
About me
Versatile and engaging fashion and lifestyle writer, I drive all womens fashion features content from conception to completion across multiple channels. I produce weekly emails, newsletters and stories that respond to current events, cultural shifts and emerging trends while reflecting brand values and commercial objectives. As Womenswear Editor of the HN magazine – launching this year – I have interviewed industry juggernauts from Dries Van Noten to Man Repellers’ Leandra Medine. A digital native, I am fascinated with social media and millennial identity, a passion which has led me to take over all written content for the Harvey Nichols Instagram. An experienced copywriter, I work across marketing campaigns within the wider business, key projects include the Mayor of London’s gender equality campaign #BehindEveryGreatCity, Fenty X Savage and trunk shows in partnership with ELLE magazine. Enthralled by the synergy of costume and culture; I also deliver lectures on fashion history and digital cultures at UAL’s London College of Communication and University for the Creative Arts.
Projects
  • Copenhagen Fashion Week
    Copenhagen Fashion WeekTrend report covering CPHFW for the SS20 issue of the Harvey Nichols magazine
  • Carolina Castiglioni
    Carolina CastiglioniInterview with fashion designer Carolina Castiglioni for the SS20 issue of the Harvey Nichols magazine
  • Rosie Huntington-Whiteley
    Rosie Huntington-WhiteleyInterview for the SS20 issue of the Harvey Nichols magazine
  • Harvey Nichols Christmas magazine
    Harvey Nichols Christmas magazineTrend pages from the Harvey Nichols in-house print magazine
  • Harvey Nichols AW19 magazine - trend pages
    Harvey Nichols AW19 magazine - trend pagesTrend pages from the Harvey Nichols in-house print magazine
  • Rosetta Getty - interview and multi-channel campaign
    Rosetta Getty - interview and multi-channel campaignAs Womenswear Editor of the Harvey Nichols in-house magazine, I interviewed Rosetta Getty. The print version was digitised and featured on the News section of the website, I was also responsible for the cross-platform campaign that translated the story across various online real estate. 
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Work history
    Harvey Nichols logo
    Harvey Nichols logo
    Content EditorHarvey Nichols
    London, United KingdomFull Time
    I drive all womenswear editorial content from conception to completion across multiple channels and oversee seasonal storytelling and marketing campaigns. As Womenswear Editor for Harvey Nichols' in-house magazine, I have interviewed industry heavyweights including Dries Van Noten, Carolina Castiglioni and Leandra Medine as well as Hollywood celebrities such as Rosie Huntington-Whiteley. I also cover global fashion weeks as well as trunk shows in partnership with ELLE magazine and Rihanna's Savage X Fenty launch. Disney, Levi's and Atelier Swarovski are some of the major brands I have worked with.
    Harvey Nichols logo
    Harvey Nichols logo
    Senior Online WriterHarvey Nichols
    London, United KingdomFull Time
    A digital native, I’m a Senior Online Writer for Harvey Nichols and Womenswear Editor of the recently re-launched print publication. I am fascinated with social media and millennial identity, a passion which has led me to write for @harveynichols Instagram. An experienced copywriter, I also work across marketing campaigns within the wider business, key projects include the Mayor of London’s gender equality campaign #BehindEveryGreatCity, Rihanna’s Savage X Fenty launch and ELLE magazine Trunk Shows. I also create communications for key commercial partners including Levi’s, Disney and Atelier Swarovski.
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Skills
  • Fashion
  • Research
  • Interviewing
  • Creative Arts Education
  • Brand Copywriting
  • Fashion Journalism
  • Cultural Journalism
  • Content and Media Writing
  • Leadership
  • Editing
Education
    University for the Creative Arts logo
    University for the Creative Arts logo
    PGCEUniversity for the Creative Arts
     - Epsom, United Kingdom
    Post Graduate Certificate in Creative Arts Education
    University for the Creative Arts logo
    University for the Creative Arts logo
    Fashion JournalismUniversity for the Creative Arts
     - Epsom, United Kingdom
    BA Hons Fashion Journalism - First Class Honours
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Awards
    University for the Creative Arts logo
    University for the Creative Arts logo
    Graduate Certificate in Creative Arts EducationUniversity for the Creative Arts
    University for the Creative Arts logo
    University for the Creative Arts logo
    Teeline shorthandUniversity for the Creative Arts