I like to make fun, engaging, innovative and emotive concepts. I like thinking about people; human behavior, emotion and consumer needs drive my creativity. I love clever uses of technology, great big ideas and thoughtful considered design.
I’d describe myself as a generalist with great sense for business. My experience innovating brand values and resonance stretch across many different industries and also project functions. The action standards that define an effective project outcome isn’t just the leadership it’s the overall team and their respective input. My personal input is flexible based on project needs be it- leading, concepting, coordinating, or facilitating; I find it necessary to be aware and willing to take on whatever role is necessary for a successful outcome.
Work history
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Art Directorlukkien
Amsterdam, NetherlandsFull Time
- Art direction for all Philips foundational imagery, involving domestic appliances, beauty, TP vision and oral healthcare.
- Managing all creatives involved, from wardrobe stylists to set designers, from 2D visualizers
to photoshoppers, and more
- Creation of visual direction guidelines for all Philips brand assets, together with the Creative Director
- Balancing out Philips brand values with nowadays market demands & innovations
- Responsible for maintaining overview from briefing, to concepting, execution and post-production
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Fashion StylistSuit Supply
Amsterdam, NetherlandsFull Time
Maintaining balance between a constant boost of sales, combined with a remarkable brand experience in line with the Suitsupply brand standards, in order to achieve a 100% positive customer feedback in Suitsupply’s biggest flagship store in the world. The everyday tasks exist of partly sales, customer service and ever evolving styling and VM of the store.
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Skills
- Fashion Retail
- Brand Marketing
- Consumer Activation
- Brand Creative Strategy
- Brand Activation
- Content Marketing
- Buying