Projects credited in
- Bodyform Little Black LinerBlack is the most popular underwear colour in the UK. And yet all liners were white. Visible white liners are never a good thing, particularly if you’re going for that ‘all black’ look. Drawing inspiration from the world of fashion, we devised a stand-out creative launch campaign that called out key insights – such as the familiar see-through legging scenario! An extensive launch toolkit and social roll out, working closely with retailers to support promotional calendars and drive trial during t
- Bodyform Gemma CorrellIn 2014, period brands were seen as cheesy and out-of-touch. TV ads featured blue liquid poured onto pads in clinical settings, along with sky-diving women in tight white trousers. It was time for a change. We knew that there was an opportunity to tap into real insights to give the brand a truly unique voice. We listened. And we used this insight to create a social tone-of-voice that resonated with our audience. Then…we started joining the conversation. We create discussions that tap into the is4