I have been building websites since Geocities existed in 1994, creating content since Facebook Groups started in 2007, designing social media campaigns/apps before they went mainstream and online moderating mIRC channels for a very long time.
Often referred to as a "walking-encyclopedia" or the creep for being an out-of-this-world character, why?
I think it's because I'm so dwelled in the digital world and I live by it. The minute something new is out, I try to be the first to know it well; and share my knowledge across.
Joined the advertising field in 2006, bringing my sleepless nights of geeky digital knowledge, be it from a strategic or design point of view.
My strength encompasses everything from trending online topics to activities of various brands and valuable cultural insights. That is why no one hesitates to throw me in a brainstorming session.
Projects
- Samsung Galaxy A #IAmLikeThisThe brief was to relate to youth, stand out and be cool in a place like KSA, pre-women driving. This was 2017. The biggest challenge was convincing Samsung to spend money on 40+ Boomerangs and a song back in 2017 rather than spend it on a TVC and a big ad campaign. The results? devices sold out in 3 weeks instead of 3 months, sponsored Redfest with 4000 boomerangs and submissions by attendees at the Samsung booth and we did it! #WeAreLikeThis. Strategy deck here: https://www.moey.rocks/samsung-
+ Show more
Work history
H
H
Lead Creative StrategistHouse of Comms
- Dubai, United Arab EmiratesPart Time
Clients: ADNOC Group, Emarat, Barakat Juices, Starbucks MENA, P. F. Chang's, Emirates Airlines.
Integrated Strategy DirectorMullenLowe Group UK
- Dubai, United Arab EmiratesFull Time
Clients: First Abu Dhabi Bank (FAB), Aujan industries (Coca-Cola) - Barbican Malt, Rani Juice & Vimto - MAF (City Centre), BCGDV (Beema, ENOC Link), Al Rostamani Automobiles (Renault & Infiniti), Unilever (Close Up & TRESemme), Ferrero (Nutella, Kinder, Tic Tac), JA Resorts, Shurooq (Sharjah Investment and Development Authority).
+ Show more
Skills
- Advertising
- Branding
- Corporate Identity
- Art Direction
- Digital
- Websites
- Brand Identity
- Design
- Creative Direction
- Strategy
Education