Projects credited in
- #FollowtheFairiesProduced the #FollowtheFairies Christmas campaign for M&S to support the ‘Magic & Sparkle’ ad. The campaign has since been named as one of PR Week's Top Ten campaigns of the 2010's, and showed the power of an 'earned-first' approach. Brought the fairies to life by delivering random acts of kindness and asking the public to follow their journey of good deeds, from delivering chocolates to NHS staff working night shifts to bringing a snow day to a school in Cornwall. Each act left the message