Mohsina Masud
Available

Mohsina Masud

Head of creative servicesLondon, United Kingdom
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Mohsina Masud
Available

Mohsina Masud

Head of creative servicesLondon, United Kingdom
Work history
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    L
    Head of creative servicesLocalstars
    London, United KingdomFull Time
    - Working on the design & build of HTML5 templates. Day to day responsibilities of traffic and workflow management of client briefs. Ensuring the SLAs are always met or exceeded. - Strategic management of all external production related partners, as well as managing a team of 14 designers (off shore team).  - Hands on creative support for our marketing and commercial team - e.g. marketing collateral, case studies, pitch documents material for events, showcase ads. - Ensuring quality standards of all advert creation and taking full ownership of the production process and Jira workflow.  - Working with both Print and digital adverts for various international companies both on media and the publishing side such as: Coke, Jaguar, CarGuru, Global Radio, Fairfax, Sinclair, Gatehouse and Iconic.  - Creative and strategic input into template design and product functionality and features - Managing of new supplier/ creative agency contracts and the on-boarding of any new suppliers.  - With additional responsibility of ad operations/ delivery on simli.fi & DFP and service desk for client support. Supporting the Head of UX along with projects associated to the company rebrand.  - Product experience in Adobe CC Creative Suite: Indesign, Illustrator and Photoshop, Jira, Simpli.fi – audience extension, Doubleclick for publishers (Google ad manager - DFP), Trello, Slack and Zeplin, DSP.
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    Head of creative servicesMapp
     - London, United KingdomFull Time
    Guiding clients in the creative process and through content, design and digital strategy, helping them achieve their project objectives on end-to-end online marketing communications. Clients including: • MBNA, Center Parcs, Deutsche bank, HiPP Organic, Nectar, Three mobile, Lloyds Banking, TSB, Scottish Widows, Dorchester Collection, Pizza Hut, Homebase, Talk Talk, Thomas Cook, Black and Decker, DLG, RICS, AAT, RSA. - Supports the financial forecasting process to ensure timely and accurate PS outlook (margin expectations and utilisation targets) and KPI tracking. - Knowledge sharing through internal blogs, bi-weekly newsletters (copywriting, creation and campaign deployment) and conducting client workshops. - Produced a company promotional video and a microsite, identifying and pitching the need for this to the business and successfully executing it. - Managing and supporting the creative leads, designers and additional offshore resources. As well as building relationships with external agencies and freelancers specifically for design and build creative solutions. Types of projects that are managed for clients: • Wireframes • Responsive emails • Landing pages • Animated Gif/Cinemagraphs • Concepts/ Scamps • CMS/Master templates • Live content emails • Kinetic/interactive emails • Flash banners • PSD to HTML conversions • Budgeting & Planning • Digital Marketing Strategy
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Skills
  • Digital Production
  • Project Management
  • Email Campaign
  • Advertising
  • Adobe Create Suite
  • Jira
  • Google Adwords
  • Web Design
Education
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    B
    Multimedia Technology and DesignBrunel University
     - London, United Kingdom