Strategist Designer and researcher, I've worked for different sectors developing products and services. Doing research, to define how to improve a brand strategy, a service or a product.
I always give a transversal vision of the projects. Not just focusing on the task to do but reaching also on how to improve communication, and how to define the touch point with the consumer, which are the trends in the area.
For me, strategy is a business not the result of a creative process. I think on the project going globally comms, product, service goes one hand, that's why I always try to work with different teams. Because we are in the same boat, make the business profitable.
Work history
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C
RESEARCHER + BRAND STRATEGIST SENIORComuniza
- Madrid, SpainFull Time
Part of the strategy team, managing a team of 3. I was in charge of create new brand strategies for our clients.
Some of the projects that I did where these:
• Crafted brand strategy and conducted research to support launch of online culinary school
• Established brand architecture for prominent Brazilian corporate group
• Led workshops to define strategic brand vision for leading Latin American start-up
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C
CONTENT CREATORComuniza
- Madrid, Spain
In charge of creating new content for the company to increase awareness in the market and target clients.
• Developed impactful content for clients and Comuniza
• Crafted compelling articles to engage audiences
• Content for Events such as trends reports, or market insights.
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Skills
- Brand Concept
- Brand Analysis
- User Insight
- Trend Analysis
- Brand Communications
- Business Consulting
- Business Consultancy
- Business Development
- Business Innovation
- Business Growth
- Business Analysis
- Innovation Strategy
- Design Innovation
- Product Innovation
- Social Innovation
- Innovation
- Strategy Consulting
- Brand Strategy
- Busines Strategy
- Branding Strategy
- Business Strategy
- Communication Strategy
- Communications Strategy
- Commercial Strategy
- Design Strategy
- Experience Strategy
- Strategy Implementation
- Service Design
- Customer Service
- Custome Service
- Research Design
- Research Projects
- Analytics Research
- Research
- Brand Research
- Competitor Research
- Consumer Research
- Customer Research
- Design Research
- Research Insight
- Brand Architecture
- UX Architecture
- Qualitative Research
- Quantitative Research
- Quantitative Analysis
Education
I
I
MASTER GAMIFICATION Y TRANSMEDIA NARRATIVESIEBS
- Madrid, Spain
B
B
MASTER BRAND MANAGEMENTBRANZAI
- Madrid, Spain
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