About me
An enthusiastic, motivated individual with a strong work ethic. As a passionate content creator and social media enthusiast, I have always been interested in the never-ending development of social media platforms. Since graduating from university after studying Fashion Communication and Promotion, I have pursued a career in PR, Social Media and Content Creation within the Fashion and Beauty industries. With over 4 years of experience I am now looking for my next career move.
Work history
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Senior Digital and Content ExecutiveBRANDstand Communications
London, United KingdomFull Time
- Developing and executing multi-channel strategies (owned, earned and paid)
- Planning and implementing social content calendars across all client social media platforms (Instagram, Facebook, Twitter, Pinterest, TikTok and LinkedIn)
- Coordinating influencer, brand and retail collaborations from start to finish
- Generating brand specific copy and ensuring brand tone of voice is consistent
- Nurturing relationships with online influencers, beauty experts and content creators
- Monitoring, analysing and reporting on social activity and engagement
- Community Management across all social channels - including day to day customer service issues across all platforms and ensuring all issues are resolved and answered promptly
- Paid Advertising
- Regular use of Facebook Pixel to uplift social accounts, increase engagement and build social communities
- Using Google Analytics to track social traffic
- Running and participating in creative brainstorms with the creative and social team
- Film content creation - filming and editing videos for social media and YouTube series using Premiere Pro
- Product shooting and editing/touch ups - flat lays, lifestyle and e-commerce shots
- Photographer and model research and liaison
- Creating effective and engaging on-brand content using Adobe Creative Suite - GIF’s, videos, stop motion
- Art working brand press releases to a high standard using Photoshop and InDesign
- Creating and designing regular online newsletters for BRANDstand Communications and clients using Mailchimp
- On brand event asset design such as invites, menus, window decals, props, promotional assets
- Designing brand pitches and presentations
- Assisting in research and strategy for new business activities
- Hosting weekly and monthly client meetings and phone calls
Social Media AssistantPRESENT Agency
- London, United KingdomFull Time
- Successfully built Stone Island UK, C.P. Company, Penfield, oki-ni and 18Montrose social media accounts
- Supported creation of social media strategies to launch new clothing lines, collaborations and sneaker drops. Key achievements included the launch of the exclusive C.P. Company Explorer Cloak and G Foot tour Merchandise for the Gorillaz Dreamland Festival in Margate, resulting in an overall increase in social engagement, brand awareness and sales
- Attended regular brand and store events to represent C.P. Company, Stone Island, Penfield and 18Montrose allowing me to build upon my industry contacts
- Coordinated online raffles for the latest sneaker drops
- Created weekly newsletters on Mailchimp across all brands to support sales, brand stories, events and product drops
- Design and creation of seasonal trend reports
+ Show more
Skills
- Adobe Photoshop
- Adobe Indesign
- Influencer Marketing
- Social Media Marketing
- Community Management
- Customer Service
- Content Creation
- Content Copywriting
- Fashion GPS
- Hootsuite
Education
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BA (Hons) Fashion Communication & Promotion 2:1Nottingham Trent University
- London, United Kingdom
Awards
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Art ScholarshipEdgbaston High School
During my two years at sixth form, I was awarded an art scholarship.