Mollie Stone

Mollie Stone

Senior CRM ExecutiveLondon, United Kingdom
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Carine Kazadi
Victoria Burbridge
Mollie Stone

Mollie Stone

Senior CRM ExecutiveLondon, United Kingdom
About me
Working in CRM, I am established in writing communications, to develop and nurture relationships with audiences. I manage key stakeholders, both internal and external, to ensure that the content we produce is perfectly matched to the audience we’re talking to. I work closely with other teams across the business to optimise content for search engines and am the go-to colleague for advice on copy- editing and writing. I relish a challenge and learn fast, working with a variety of broadcast platforms and adapting to different branding guidelines with tight deadlines.
Work history
    CRM ExecutiveVets4Pets
    London, United KingdomFull Time
    I am responsible for a new customer journey, working on content and design to ensure that new customers get a premium experience. I also work on adhoc campaigns, reminders and queries from customers. I work on Salesforce Marketing Cloud, Mailchimp and Mapp.
    Global Media and Entertainment logo
    Global Media and Entertainment logo
    Senior CRM ExecutiveGlobal Media and Entertainment
     - London, United KingdomFull Time
    During my time as a Senior CRM Executive I have been responsible for all email and push notifications for varying brands, predominantly Heart and Radio X. Managing both commercial and editorial content, I work closely with the content team to ensure that our message is always on brand and relevant. I worked on the communications for LBC News. I have used segmentation and dynamic content to target audiences and keep them engaged with the brands and actively interested, reporting weekly on this to the rest of the business. I have experience with Sailthru, Taxi for Email, Adobe Analytics, Google Analytics, Nacho and Braze. Being responsible for two large brands, I am highly organised and established a campaign calendar for the CRM Teams push notifications within 1 month of starting in my role. This allowed visibility to the wider team on what was coming up and allowed more efficient collaboration on various projects.
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  • Copywriting
  • Copyediting
  • CRM Campaigns
  • CRM Experience
  • CRM Marketing
  • CRM
  • Creative Campaigns
  • Creative
  • Email
  • Email Copywriting
  • Email Communications
  • Email Newsletters
  • Mail Chimp
  • Direct Mail
  • E-mail Campaigns
  • Email Copy
  • Email Management
  • Email Marketing
  • Newsletters
  • Newsletter Marketing
  • Digital Newsletters
  • Commercial Writing
  • Writing
  • Brand Writing
  • Content Writing
  • Creative Writing
  • Client Relationship
  • Relationship Management
  • Reliable
    BA (Hons) Creative and Professional WritingUniversity of Nottingham
    Nottingham, United Kingdom
    I studied copy-writing for print and the web and learnt to adapt my writing to varied audiences, incorporating SEO where relevant. I focused on copy-editing completing modules in the English language origins and advanced editing. I developed and ran an online lifestyle magazine, Mooks, both writing articles and editing contributions.