About me

Working in CRM, I am established in writing communications, to develop and nurture relationships with audiences. I manage key stakeholders, both internal and external, to ensure that the content we produce is perfectly matched to the audience we’re talking to. I work closely with other teams across the business to optimise content for search engines and am the go-to colleague for advice on copy- editing and writing. I relish a challenge and learn fast, working with a variety of broadcast platforms and adapting to different branding guidelines with tight deadlines.

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Work history

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CRM ExecutiveVets4Pets
Dec 2020London, United KingdomFull Time
I am responsible for a new customer journey, working on content and design to ensure that new customers get a premium experience. I also work on adhoc campaigns, reminders and queries from customers. I work on Salesforce Marketing Cloud, Mailchimp and Mapp.
Senior CRM ExecutiveGlobal Media and Entertainment
Dec 2019 - Jul 2020London, United KingdomFull Time
During my time as a Senior CRM Executive I have been responsible for all email and push notifications for varying brands, predominantly Heart and Radio X. Managing both commercial and editorial content, I work closely with the content team to ensure that our message is always on brand and relevant. I worked on the communications for LBC News. I have used segmentation and dynamic content to target audiences and keep them engaged with the brands and actively interested, reporting weekly on this to the rest of the business. I have experience with Sailthru, Taxi for Email, Adobe Analytics, Google Analytics, Nacho and Braze. Being responsible for two large brands, I am highly organised and established a campaign calendar for the CRM Teams push notifications within 1 month of starting in my role. This allowed visibility to the wider team on what was coming up and allowed more efficient collaboration on various projects.

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Skills

• Copywriting
• Copyediting
• CRM Campaigns
• CRM Experience
• CRM Marketing
• CRM
• Creative Campaigns
• Creative
• Email
• Email Copywriting
• Email Communications
• Email Newsletters
• Mail Chimp
• Direct Mail
• E-mail Campaigns
• Email Copy
• Email Management
• Email Marketing
• Newsletters
• Newsletter Marketing
• Digital Newsletters
• Commercial Writing
• Writing
• Brand Writing
• Content Writing
• Creative Writing
• Client Relationship
• Relationship Management
• Reliable

Education

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BA (Hons) Creative and Professional WritingUniversity of Nottingham
Aug 2020Nottingham, United Kingdom
I studied copy-writing for print and the web and learnt to adapt my writing to varied audiences, incorporating SEO where relevant. I focused on copy-editing completing modules in the English language origins and advanced editing. I developed and ran an online lifestyle magazine, Mooks, both writing articles and editing contributions.