About me
As a brand specialist I have been given the opportunity to work with a variety of areas of retail and agency businesses. I really enjoy building relationships with the people I work with so that we can collaborate and work together to build a brand that is identifiable and respected.
Brand is where my heart lies, but I am open to other areas, having worked in campaigns and CRM in my past.
Work history
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Brand SpecialistPets at Home
Handforth, UKFull Time
In my role as a brand specialist, I have an eye on all consumer communications and ensure that they are all representing the brand at its best.
I have recently worked on the rebrand of Pets at Home and Vets for Pets, with particular focus on the physical representation of the brand on our estate. I have managed the rollout of the the rebrand across many channels both in our stores and practices and online.
Working on a rebrand of a company of this size has meant that my relationship skills have grown as I have been involved with a broad range of teams both internally and externally.
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CRM ExecutiveVets4Pets
- London, United KingdomFull Time
I am responsible for a new customer journey, working on content and design to ensure that new customers get a premium experience.
I also work on adhoc campaigns, reminders and queries from customers. I work on Salesforce Marketing Cloud, Mailchimp and Mapp.
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Skills
- Copywriting
- Copyediting
- CRM
- Creative Campaigns
- Creative
- Writing
- Brand Writing
- Content Writing
- Creative Writing
- Reliable
Education
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BA (Hons) Creative and Professional WritingUniversity of Nottingham
Nottingham, United Kingdom
I studied copy-writing for print and the web and learnt to adapt my writing to varied audiences, incorporating SEO where relevant.
I focused on copy-editing completing modules in the English language origins and advanced editing.
I developed and ran an online lifestyle magazine, Mooks, both writing articles and editing contributions.