Projects
- The role of copy in our visual worldWhat did you think when you saw this image? Fear? Shock? Anxiety? Maybe you wondered why this lady is swimming with a bunch of blood thirsty predators. Surely, the crimson sky screams danger. Stop getting your knickers in a twist. Those are dolphins. Sometimes images aren’t all they are cracked up to be. It only took one word to shift the entire meaning of that picture. She’s not in danger; she’s communing with nature. Images need words to add depth and variety. Yet today the phrase “a picture’s
Work history
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Junior CopywriterThe Frameworks
London, United KingdomFull Time
Responsible for all social media profiles and content output for the branding agency, involving but not excluding:
- Social media report creation - including the creation and presentation of quarterly social media reviews, social media recommendation reports and competitor analyses.
- Implementing a publishing schedule and weekly content calendar.
- Curating original owned content and content published by third-party publishers.
- Maintenance of the agency's brand guidelines, distinct tone of voice and business goals whilst publishing fun, engaging content.
- Collaboration with the design team to create appealing visuals in line with content – both for social posts and long-form content.
- Ideation and implementation of internal campaigns for charity and keynote events.
- Ghost-writer for all long-form blog posts in 2017 and onwards – the process involves interviewing the desired author on their preferred topic, recommending key points and arguments, writing the post and working with senior members of the content team to review.
- After blog posts are written, also responsible for promotion across all social media channels (including other publishing platforms such as Medium and LinkedIn Pulse) in formats that optimise engagement.
A key member of internal committees:
- Manager of the "Who the F?" committee whose aim is to get the agency's name out there - lead and created the 2018 kickoff session and responsible for allocation of key responsibilities. I also research content opportunities in this realm - such as PR hooks, direction for thought leadership pieces and networking opportunities.
- Member of the Social and Cultural Committee - responsible for coordinating in office social events and boosting employee morale through Friday and lunchtime activities. Also responsible for the coordination of the "Give an F about..." speaker series.
I also assist the content team on client briefs where needed:
- Canton: wrote packaging copy for the premier tea company’s rebrand and a deck for a potential hospitality partnership. Also, created a social media recommendations report in line with the new rebrand.
- IBM (UK and US): written event brochures, infographics, social media tiles and posts (both for IBM’s internal social platform and their public social media channels), emails and slide shares.
- Worked on decks and pitches for high-profile prospect clients - such as Deloitte, Chivas Brothers and The Japan House.
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Marketing InternThe Create Company
- Cheltenham, United KingdomInternship
Gained valuable marketing and content experience:
- Copywriting - wrote weekly blog posts providing digital marketing advice.
- Strategy - drafted up a yearly marketing plan for the agency's client "Jane's Pantry". Carried out an analysis of the client's current marketing achievements and suggested future marketing ventures, both online and offline.
- B2B marketing - designed a pitch that demonstrated an inventive way the agency could appeal to prospective clients.
- Work shadowing - assisted on shoots with Imagine Photography and in the production team at The Bigger Printing Company.
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Skills
- Copywriting
- Social Media
- Teamworking
- B2B Copywriting
- Branding
- Strategy
Education
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BAUniversity College London (UCL)
- London, United Kingdom
Graduated with a 2:1 in Geography (with additional marketing modules)
- Dissertation (awarded 2:1) - "‘The Production and Consumption of Representations of Indian Femininity in
Bollywood" - carried out and transcribed one-on-one interviews to yield particular results. Analysed qualitative data in line with the academic literature. Demonstrates confident written capabilities.
- Introduction to Marketing (awarded a 1st) - wrote a holistic marketing plan and produced a viral ad for AIDs awareness.
- Digital Marketing (awarded 2:1) - worked in a team to create a digital marketing plan for The Guardian (including social media strategies and a new online costing model). Individually analysed Graze.com's digital marketing strategy using digital marketing theories.
Editor of The Bloomsbury Geographer (an online academic blog within the UCL Geography department)
- Responsible for carrying out team meetings, editing article submissions and promotion of the blog on Facebook and email.
Society member of UCL's Free Hype Society
- Collaborated in a small team to create a promotional advertisement for The Grant Museum.
Winner of UCL's Global Citizenship Award (Enterprise Strand)
- Established an original social enterprise to solve a pressing global problem. All areas of branding were considered, from logo to business objectives.
- To endorse the brand, I partook in a 5-minute presentation in front of a judging panel.
Volunteer homework club leader
- Responsible for registration and homework assistance (in Maths and English) for children aged 6-11.