Work history
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Digital eCommerce ExecutivePHD Media Global
London, United KingdomFull Time
Optimisation and Merchandising SpecialistMOO
- London, United KingdomFull Time
Achievements:
• Merchandised the site for MOO’s 2019 Cyber Week, which in one day drove £819k in revenue and became MOO’s record day.
• Strengthened the relationship with Customer Services through a promise to hear and act upon direct customer feedback, backed up by monthly progress catch-ups.
Responsibilities:
• Working to deliver site optimisation projects using the Agile/Scrum methodology.
• Owning key sales and promotions:
- Holding meetings with stakeholders including asset reviews and sitewalks.
- Merchandising the site and launching promotions.
- Building dashboards and reporting performance, highlighting key learnings.
• Supporting the ‘Launch New Products’ initiative and using learnings to develop the initiative and strengthen future launches (e.g. introducing E2E testing).
• Reporting weekly and monthly on KPIs for DACH and FR regions, using Google Analytics and Tableau to give an extensive overview of site performance.
• Hosting Magnolia CMS training sessions to encourage self-service within marketing teams.
• Attending training sessions for Google Analytics, SEO, Mailchimp and Facilitation Skills.
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Skills
- Indesign
- Photoshop
- Applied Creativity
- Customer Relationship
- Accesories
- Merchandising
- Ecommerce
- Magento Ecommerce
- Google Analytics
- Tableau
Education
Fashion Management and MarketingUniversity for the Creative Arts
- Epsom, United Kingdom
• First Class (1:1)
• Modules: International Business, Buying and Merchandising, Trend Forecasting, Branding, PR and Marketing.
• Final Project: iCase. Apple’s proposal for the growing smart luggage sector.