A UK based Art director with a background in styling. I cover E'commerce, Commercial & Editorial content creation.
Specialising in Fashion & Beauty content, I posses the skill to translate my commercial awareness into image making, providing clients with a strong and engaging visual identity.
Projects credited in
Work history
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Stylist/Art directorVaried
London, United KingdomFreelance
I am responsible for styling both fashion and product imagery for a range of visual outputs. Using a creative approach and keen eye for detail I regularly create engaging content that communicates brand identity whilst aligning to current market trend in order to promote new collections and products. With many of my clients I provide on set art direction and select the final edit of imagery for use. I work with a wide range of clients including many luxury brands.
Responsibilities:
Styling visual content across womenswear/menswear and children’s wear
Model, still life and cut out styling
On- set Art direction
Product selection
Image edits
Trend research
Building and maintaining client relationships
Budget management
Providing styling coaching
Sample management
Clients have included - Selfridges, John Lewis, Jigsaw, Tom Ford & Cefinn
Magazine covers - Picton magazine
Magazine editorial - Trend prive, Style & Truth, The draft, Salyse & Merry men
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Associate lecturerSouthampton Solent University
- Southampton, United KingdomFull Time
I taught the level 4 students a fashion styling unit providing them with historical and contemporary references in order to develop their understanding of the role of a fashion stylist. A big part of the role was to teach them the practical skills of styling which I did through weekly classes within the photographic studio, setting them creative briefs, encouraging a test and learn culture and giving hands on experience of fashion styling.
Responsibilities:
Independently create lesson plans/content
Action the lesson plans in a series of 2-hour seminars/creative sessions
Create shoot concepts on a weekly basis for the students with the aim of enhancing their skill set
Provide critical feedback in practical sessions, group critiques and student presentations
Coach and nurture students styling skill set teaching them the requirements to style a fashion/still life shoot
Support students throughout the unit through individual/group tutorials
Respond promptly to student emails
Liaise with course leader and staff from other university courses regarding the unit
Reason for leaving: This was a fixed term contract
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Skills
- Fashion Styling
- Creative Art Direction
- Art Direction
- Magazine Editing
- Leadership
- Lecturing
- Capture 1
- E-commerce
- Directing Photoshoot
- Concept Development
Education
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MA Creative Direction for Fashion and BeautySouthampton Solent University
Southampton, United Kingdom
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BA (Hons) Fashion StylingSouthampton Solent University
- Southampton, United Kingdom
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