About me

ex Depop, McQueen, Woo, Minot Figures doing strategy and brand positioning. Self employed strategist plus Head of Comms at CREATIVESAPP.

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Projects

• BREATHE Filter by MCQBREATHE filter by MCQ, inspired by MCQ's latest collection. The breathing guide is inspired by the artefact by CSM graduate Tom Ducarouge. Designed by Diana Ganea, the filter can help you to slow down your breathing rhythm and encourage you to calm. Results: Published from a 20.7k follower page � 325.4K impressions � 49.3K opens
• MCQ Eden High Social CampaignInspired by the EDEN HIGH collection and the concept of "wasted youth" featuring Groovy Room Hwimin, Audrey Mika and Iann Diorr. Creative and outreach by me.