Work history
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Marketing ManagerRedCat Digital
London, United KingdomFull Time
I'm Responsible for developing RedCat Digital's presence through the following Channels:
Content Marketing
My job is to create and curate content to be shared daily across the RedCat blog and social media. Through Content Curation and Creation, my goal is to provide awareness of what’s going on in the Digital and Tech Markets, whilst also providing insights and advice on careers and business development.
Social Media Marketing
Managing the following Social Media channels - LinkedIn, Twitter, Facebook, Pinterest and Instagram. Using Social Media to help drive the business, my involvement in managing the accounts saw our LinkedIn Followers jump by 8,000 in just a year.
Search Engine Optimisation
My management of the RedCat Website, saw me incorporating various elements of SEO such as keyword tracking and building backlinks, which has resulted in a 171% Year on Year increase in web traffic.
General Data Protection Regulation
A new learning experience for me, I dived head-first into the new Law brought into effect in May 2018. Part of my goal was to make sure RedCat as a business, was prepared for the new legislation – training team members on the law and how to approach personal data going forward.
Using an Email Marketing campaign, I then approached every member on our database to regain permission and respectfully removed anyone who did not want to be contacted.
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Digital DesignerMuscle Car Autmotive
- United KingdomFreelance
Working for an automotive brand that restored mustangs and also created custom built 1000 BHP mustangs across the globe - with workshops in the UK and USA.
Branding & Identity:
I was responsible for creating the logo, tagline & all accompanying elements using Adobe Illustrator
Web Design:
I designed and created the Muscle Car Automotive website from scratch, using Wix. The reason for using Wix was simple: the MD of Muscle car automotive needed an easy to use CMS system.
Marketing Collateral:
Creating sales brochures for flagship car models using Adobe Indesign, as well as office stationery like Business cards and letterheads.
Photo Editing using Adobe Photoshop
As flagship cars were usually custom builds, I would use photoshop to test body colours to reduce costs both for the business and the customer.
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Skills
- Digital Design
- Digital Marketing
- Social Media Marketing
- Content Marketing
- Branding Strategy
- Marketing Analytics
- Marketing Design
- Marketing Strategy
- Strategic Thinking
- Marketing Management
Education
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Costume DesignNottingham Trent
- Nottingham, United Kingdom
Spent one-year studying costume design and making through the various channels:
● History of Dress
● Still Life & Figure Drawing
● Costume Design: The Nutcracker, Frankenstein, Oh What a lovely war, Strictly come dancing
● Costume Making: Women's 17th Century bodice, Mens 20th Century Trousers, & Puppets
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Art Design Foundation DiplomaUCA - University of Creative Arts
- Epsom, United Kingdom
Spent 8 weeks studying various areas of the arts including; Graphic Design, Animation, Photography, 3D Design, I then settled down and spent the rest of the year in History of Art and Fashion Design.
Coursework
● Paper Accessories: With a focus on Origami and 16th Century Fashion
● Gown: Created a hand-made 16th corset & skirt made with dried flowers and rolled fabric.
● Final: Based on Dreams & Nightmares, I created my own fabric and print, which was then applied to two different items, one based on children's dreams - featuring monsters inspired by Argh! Monsters in Fashion and a suit of armour.
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