mona M. Ali

Account Manager

  • LocationLondon, United Kingdom



  • Fashion
  • Advertising
  • Events
  • Marketing PR
  • Account Manager
  • Account Management
  • B2B
  • Client Services
  • Design
  • Project Management
  • Relationship Management
  • Excel
  • Photoshop
  • Powerpoint

Work history


Account Manager


Apr 2014
  • Managing and consulting brands such as Burberry, Farfetch, Daniel Wellington, Forzieri & Ganni with their affiliate programs. Leading big budget campaigns & securing sponsors for high-end fashion events. Pitching and executing strategic campaigns for brands based on their objectives (e.g. brand awareness, expansion into new markets increase in sales & traffic). Consult Forzieri on their social media strategy and help them grow their Instagram account (following implementation of suggested strategy a follower increase of 78% was achieved).


Sampling Studio Freelance

Roksanda Ilincic

May 2015 - May 2015
  • Assisting the sampling team with A/W 2014 collection in the running up of LFW Sourcing materials, work with the pattern cutters and assisting the professional cutter.


Studio Technician

Regents University

Nov 2012 - Mar 2014
  • Assisting students with their final projects.


Development Studio Intern


Jun 2013 - Sep 2013
  • Drafting patterns and toiling garments for production. Working closely with the pattern makers and the seamstress to accomplish distinctly fitted and high quality Erdem designs. Learning new techniques for beading and hand sewing. Responsible for tracking the status of samples at the production factories during the run up to London Fashion week.


PR Assisant Freelance

B Public Relations

May 2013 - May 2013
  • Sourcing new potential clients for BPR, maintaining good client relations, coordination of client products between publishers and photographers. Helped organize press days and fashion events


Marketing Assistant Freelance

Paper Mache Tiger

Apr 2013 - Apr 2013
  • Assisting the Director of Paper Mache Tiger, Kyle Robinson & Consultant Yasmin Sewell to set up their pop-up store Beach In The East. Sourcing materials, assisting the marketing team with brand strategies and part of the creative interior design process.


Production Intern

Tara Starlet

Jan 2013 - Mar 2013
  • Production intern at the independent sustainable fashion label Tara Starlet. In charge of the production studio, ordering supplies, assisting the designer with trend research and sketches for the upcoming season. Sampling for the S/S 13 collection.



BA(Hons) Marketing and Fashion Design

Regent’s University London

Sep 2009 - Aug 2012
  • Fashion Design and Marketing