Key Achievements: • Successfully supported and delivered key global marketing campaigns in line with new brand positioning, resulting in a significant increase in newness now representing 15% of sales YTD vs. 2-4% previously. • Project managed events with external partners (Seedlip, WAH Nails and Hunza G) at a 360˚ level, ensuring execution and strategy engaged with new consumers. • Successfully inducted new PR agency (KCD) allowing their team to quickly execute new PR strategy and deliver an immediate increase in brand coverage. Responsibilities: • Support SGMM with delivering the global marketing calendar, providing key insights, campaign concept ideas and compiling reports. • Manage secondary (full price), Outlet (discount channel) and Travel Retail marking campaigns from ideation to creative brief development and delivery of assets to markets. • Own event strategy, with the goal of delivering engaging consumer experiences with clear KPI’s. • Negotiate partnerships with external brand partners to expose Links to new audiences. • Lead event photoshoots ensuring high-quality content is achieved to leverage across channels. • Coordinate the delivery of global assets to the business. • Key contact for PR agency (KCD) managing day-to-day activities and creating all press materials. • Coordinate influencer/ VIP gifting strategy in conjunction with the Creative Director and PR agency (KCD) • Responsible for budget management of projects I own ensuring any planned costs are within budget and tracked accordingly through official accounting processes. • Key global marketing contact delivering strategic marketing communications across the business and responding to international marketing requests. • Manage marketing intern.
Achievements: • Delivered several multi-platform media campaigns across key brand campaign launches, OOH digital and print. • Delivered local brand storytelling to the UK market for SS18 collections through the use of advertorials with key fashion titles: Vogue, Brides, Grazia, Stylist and Hello! Magazine. • Launched multiple influencer campaigns to elevate local brand positioning, targeting new and younger customers. • Managed trade and customer events with fashion titles from concept to execution (Stylist & Brides). Responsibilities: • Identified UK specific tactical marketing activity to strengthen the local market business. • 360˚ project management of UK brand media and influencer activity; content creation with media titles, working with internal stakeholders to ensure stock depth and reporting to show clear ROI. • First point of contact for brand partnerships such as 21st Century Fox, Ascot, Nyetimber and Montcalm hotel • Managed and orchestrated seasonal UK press events considering collaborations and Wholesale partners. • Compiled and circulated media, PR and influencer reports, presenting key findings in Trade meetings. • Negotiated usage rights for advertorials to guarantee optimisation across UK channels including; store, E-comm and social.
Achievements: • Executed global marketing brand partnership campaign with GPS tracker Geocache; including owning campaign production and managing internal teams; creative, e-commerce, retail/store. Results achieved 60% activated trackables, 80% social media interaction and 5.5k visits to site. • Develop and led weekly activations in Zakti stores resulting in-store footfall increase of +5%, conversion +35% and activation being rolled out to an additional 4 stores following success. • Initiated new processes to increase awareness and support promotions calendar with top-performing retailers i.e. Bi-weekly Mail Chimp communications email Responsibilities: • Developed partnership strategy and execution of local events calendar to drive customer acquisition in-store and online. • Compiled and analysed event statistics to support future retail event strategy planning. • Worked in partnership with Retail and E-comm Managers to set up the central promotional calendar. • Supported Head of Marketing with daily stakeholder management of celebrity, affiliate accounts and charities. • Communicated business marketing calendar to external stakeholders to be able to secure supporting emails, and social activity. • Negotiated and coordinated pre-launch support for UK/International new store openings from shopping centres and local press. • Wrote and proofread copy for promotional materials including T&C’s for competitions. • First point of contact for international market requests; US, CA, Germany and Poland. • Managed junior direct line report.
Responsibilities: • Developed and built UK marketing strategy and concepts around sister lingerie brand Aerie and ABO. • Established and built strategic relationships with Coppafeel! Breast cancer awareness charity, delivering cross-platform collection and category campaigns to increase brand awareness 22%. Secured press coverage and data acquisition. Raised 2.8k in donation • Developed and led events calendar, delivering unique retail activations to increase brand awareness, instore footfall +3% prior year, data acquisition 3.2k emails and retain customer loyalty. • Briefed and communicating objectives of all marketing activities to internal stakeholders and agencies. • Built and managed the UK budget of £2m providing monthly updates to US head of finance. • Managed PR & Media agencies ensuring the global marketing strategy is implemented in the UK. • Supported and contributed towards the new brand positioning by launching AEO’s largest UK OOH campaign. • Collated weekly research reports highlighting trends, collaborations and market activity for UK competitors to US/Global market
Responsibilities: • Delivered marketing strategy across social channels and managed blog content creation by leading the brand ambassador programme with +15% engagement YOY • Compiled weekly/monthly reports on social and blog engagement/traffic for both brand and competitor platforms, to further improve and develop digital strategy. • Daily Management of PR agency; organised press events, provided product information, marketing assets and samples to support press coverage targets of £0.50 CPM, 30m circulations. • Designed and created seasonal in-store POS, branding blocks and bespoke windows to support wholesale accounts.