Determined, hardworking and a quick learner. As a young marketer I have had the experience of working across multiple channels of the marketing mix. Experience with managing agencies to further build out marketing strategy securing brand awareness and ROI. Collaboratively worked with Celebrity/ Influencers and management of brand ambassadors. Using innovative ideas to drive footfall to stores and creative events to build customer retention. Further this, applying relative data from online interaction from consumers via social media to update and further implement social media content strategies. Reporting in to Senior Marketing Brand Manager, working successfully amongst cross-functional teams. I have proven communication skills and the ability to meet project deadlines at all times.Locked Pro Plan feature
KEY ACHIEVEMENTS • Grew brand awareness by 22% within 1 year • Managed ABO campaign shoot and execution strategy securing combined coverage: 42m • Established first ever local charity relationship with the UK market Coppafeel!; ROI 2.8k in raising charitable donation • Westfield Student sponsorship- In store footfall: 191,956, +3% TLY. Total attendance to site: 3209. Social impressions 74K • Supporting brand repositioning and global launch of #WeAllCan campaign through the full marketing mix. OOH-24million impacts, Metro wrap 1.9 circulations • Gained 3.2k emails and increased UK customer database by 30% and driving 20% conversion during months of activation • Created PO/UK budget tracker developed a tracking system, to ensure outstanding payments were resolved. EXPERIENCE • Managed strategic content creation such as photo-shoots to generate innovative pitch stories around the ABO collection ahead of season to maximize on brand awareness and coverage • Planned and built out the marketing strategy for sister and lingerie brand Aerie • Established and built relationships with Coppafeel! Breast cancer awareness charity, managing first ever UK 360 approach brand charity campaign from start to finish. Using product as the focus on channels including, centre lead in store, social media imagery and competition, securing press coverage, web and digital presence • Developing and executing unique retail activities such as events and footfall driving tactics to increase brand awareness and retail presence and retain customer loyalty, recording ROI on events to further develop and implement the marketing/ retail activities • Partner managed Westfield Student sponsorship events by negotiated and securing pre advertisement of event, central positioning of activation and capitalize on costs • Management of PR agency, responsible for briefing and ensuring the global marketing strategy is implemented for the UK’s plans and executions • Supported and contributed towards the brand repositioning execution launching AEO’s largest UK OOH campaign • Supported multiple student denim air-stream pop-up events; securing product and managing pre advertisement of activation days to secure data capture • Partner with Social media manager on outreach for bloggers and influencers • Developed and created UK budget tracker alongside managing the UK budget of £3M which includes raising and implementing PO‘s for all UK marketing and retail spend. • Liaising with head of US finance team to ensure all UK costs are accrued for each month and payment is made to vendors on time. • Ensure internal communications to store and HQ of all marketing activities are actioned effectively, including the issue of briefs to retail teams, store operations, creative and agencies. • Communicating to stores and ensuring they received all graphics and retail collateral on time before launch and promo dates • Collating and providing weekly research reports of competing fashion retailers highlighting trends, collaborations and market activity.
ACHIEVEMENTS • Grew social media engagement by 15% within 1 year • Assisted achieving press coverage targets of £0.50 CPM, 30m circulations to date • Successfully integrated ambassadors in PR coverage • Actively contributed to the organisation of Man vs Mountain event with over 1000 participants and total press coverage pre-/post- the event of 15m • Launched UK Instagram page EXPERIENCE • Partner managing the UK budget sheet of £750, 000 with manager and raising PO numbers for media and retail spend and updating the UK budget sheet accordingly • Management of PR agency (organise press events, providing product information, marketing assets and sample management) • Management of Brand Ambassador Sponsorship Programme (talent management) • Manage the blog including content generation, posting and analysing performance • Creating and implementing social media content for Facebook and Twitter • Analysing social media insights/traffic of brand page and competitors on a weekly basis and reporting back to the marketing team • Planning and executing campaigns with Key Lifestyle accounts • Briefing, organisation and executing product and lifestyle photo-shoots • Designing and creating seasonal in-store support (branding blocks, seasonal POS, bespoke window campaigns) for wholesale accounts • Manage warehouse and POS stock levels • Ensure wholesale accounts have product and seasonal brand imagery on website including brand pages and content pages • Ensure brand guidelines are adhered to internally and externally • Collating media and PR activity/collateral and reporting and providing internal updates for the UK Marketing & Sales Team • Creating and organising brand merchandise at sponsored events such as Man vs Mountain