Work history
Marketing Campaign ManagerMint Velvet
- High Wycombe, United KingdomFull Time
Key Achievements:
• Successfully supported the Marketing Director with transitioning all retail packaging inline with business CSR initiatives. Including tracking all forms of packaging, running print tests factoring in regulatory requirements.
• Innovated and implemented briefing documents across digital and retail channels factoring in review points for key stakeholders, improving efficiency and project deliverables on campaigns and projects.
• Delivered business process flowcharts documents supporting RACI across Content, Creative, Digital, Trade and Development teams.
Responsibilities:
• Managed campaign workflow across marketing channels, aligning and notifying key stakeholders on campaigns, ensuring the time paths are successfully followed.
• Lead review and approval process with the management team; presenting briefs and campaigns across email, web, social, own app and retail. Considering feedback and communicating action points and updates to be made.
• First point of contact for Marketing, Creative and Digital and Development teams informing them on updates, action points, deliverance and testing approvals.
• Circulated marketing packs and content planner to relevant stakeholders and senior management teams on upcoming and future activities across marketing channels.
• Used Asana PM tool, to set up clear tasks for relevant stakeholders building in critical paths to deliver activities on time and to budget, using the correct process.
• Delivered Trade action points for the business including; promotions, in-store printing with guidance and support from key stakeholders and external suppliers.
• Coordinated end of campaign analysis along with lessons learnt and reporting to feedback on the successes and failures of the activities to be shared with relevant stakeholders
• Reviewed all outputs before they are handed over for sign off (to Marketing Director) to ensure they are fit for
purpose and meet the brief
L
L
Senior Global Marketing ExecutiveLinks of London
- London, United KingdomFull Time
Key Achievements:
• Successfully supported and delivered key global marketing campaigns in line with new brand positioning, resulting in a significant increase in newness now representing 15% of sales YTD vs. 2-4% previously.
• Project managed events with external partners (Seedlip, WAH Nails and Hunza G) at a 360˚ level, ensuring execution and strategy engaged with new consumers.
• Successfully inducted new PR agency (KCD) allowing their team to quickly execute new PR strategy and deliver an immediate increase in brand coverage
• Worked cohesively with creative, digital and e-commerce to elevate and optimise the content, tone of voice and experience across all digital channels which led to an increase of conversion on own and wholesale websites and increase of social and email engagement.
Responsibilities:
• Supported SGMM with delivering the global marketing calendar, providing key insights, campaign concept ideas and compiling reports.
• Managed secondary (full price), Outlet (discount channel) and Travel Retail marking campaigns from ideation to creative brief development and delivery of assets to markets.
• Owned event strategy, with the goal of delivering engaging consumer experiences with clear KPI’s.
• Negotiated partnerships with external brand partners to expose Links to new audiences and drove data capture.
• Lead event photoshoots ensuring high-quality content is achieved to leverage across channels, with a focus on digital platforms.
• Coordinated the work flow and delivery of global assets to the business.
• Key contact for PR agency (KCD) managing day-to-day activities and creating all press materials.
• Coordinated influencer/ VIP gifting strategy in conjunction with the Creative Director and PR agency (KCD)
• Responsible for budget management of projects I owned ensuring any planned costs were within budget and tracked accordingly through official accounting processes.
• Key global marketing contact delivering strategic marketing communications across the business and responding to international marketing requests.
• Managed marketing assistant
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Skills
- MS Office
- Hootsuite
- Finance Admin
- 360 Campaigns
- Ad Campaigns
- Agency Management
- Events
- Partnerships
- Wholesale Marketing
- Socia Media