About me
After almost four years of working in Tel-Aviv’s online marketing industry, I recently moved to London due to my partner’s relocation and am now excited to find new challenges. Mostly experienced in performance marketing, in the last three years I specialized in Content Marketing with Native Advertising platforms. I especially enjoyed managing ROI based multiple site eco-systems, from research to content and creative creation that lead to monetization based on data. I love to work on the finer details that require precision in order to make more effective campaign management and in parallel better processes that can benefit the wider teams. I work well with others, and I look for a lively work atmosphere where people enjoy mutual problem solving and to dream big together.
Work history
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Senior performance marketing executiveAnnexio
London, United KingdomFull Time
an online lottery betting provider offering bets on the EuroMillions, MegaMillions and the PowerBall. At Annexio I had the opportunity to have ownership on the native channel with monthly budgets of £200K, creating content for insiderlifestyles.com and managing ads on Taboola, Outbrain and leading native platforms.
Skills
- Marketing
- Social Media Marketing
- Digital Marketing
- Brand Marketing
- Brand Management
- Communications
- Ad Copywriting
- Content and Media Writing
- SEO
- Social Media Management
Education
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BA in MARKETING, BUSINESS COMMUNICATION AND GLOBAL MARKETSThe College of Management
Tel Aviv-Yafo, Israel
BA in communication and business – the college of management - majored in Digital and Popular Media