About me

Creating and curating content is my forté. I specialise in filming, presenting, editing, feature writing, and creative thinking. As you will see from my experience, I have worked across the Journalism, Digital/ Startups, Influencer Marketing and Creative sectors. I can demonstrate these skills: Communication, Presenting, Video Production, Fashion Journalism, Blogging, Video Editing, Social Media, plus I have a penchant for Mac based systems. I currently work in a New Media sector, creating content across digital, video, print and email correspondence.

PostsProjectsExperienceTeam

Projects

• 3

  Can I Make This £20 Synthetic Wig Look Expensive?Mui tries her hand at turning a cheap wig into something ✨TikTok-worthy ✨�� *Try* being the operative word. �

Work history

Social Media Manager + ProducerCISCO
Aug 2022London, United KingdomFull Time
Devised and executed a new Cisco UK social strategy including franchises, and video content. Scripting, producing and presenting social videos and Executive content. Creating content/ assets in Photoshop, Canva, and Final Cut Pro, and scheduling content across social channels; LinkedIn, Twitter, Facebook, Instagram, TikTok. Worked cross-functionally with global Cisco teams, to boost our content even further. In my first two weeks, I had created and published the most successful piece of content on Cisco UK ever: (Working in Tech as a Woman: 380k impressions, 176k views).
Senior Social Media ExecutiveASOS
Feb 2022 - Aug 2022London, United KingdomFull Time
Creating, curating and distributing content on the Topshop, Topman, and ASOS Collusion brands. Shooting and editing video Attending fashion shoots and capturing content Writing briefs for creative campaigns Leading on processes and yearly planning Ideating content strands for Facebook, Instagram, TikTok and more social platforms. Supported two junior social media executives.

+ Show more

Skills

• Fashion
• Final Cut Pro
• Video Editing
• Videography
• Fashion Film
• Fashion Journalism
• Account Coordination
• Presenting
• Print Journalism

Education

BA Fashion Journalism/ BroadcastLondon College of Fashion, UAL
Sep 2011 - May 2014London, United Kingdom
BA (Hons) Fashion Journalism is a contemporary degree course that produces accurate, ethical journalists who can operate effectively in any part of the media, covering any topic and delivering content via any platform, whether print, broadcast or online.

Awards

Forbes Under 30 2022Forbes
I’m part of the Forbes 30 Under 30 Europe cohort in Media and Marketing for 2022!