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Building a greater share of voice amongst target consumer and trade groups through compelling and engaging marketing, PR and social media initiatives that raise awareness of the brand and its values. Working with the Club’s various departments to ensure their short-term marketing collateral needs are adequately budgeted, designed, produced and delivered on time. MARKETING Organise the annual marketing strategy and key campaigns Create, produce and distribute all communications to members Manage all databases and targeted communications Manage online content Monitor partnership deals Manage advertising budgets (on and offline) BRANDING & DESIGN Champion the Club’s brands, building awareness of the Club Deliver all design work using Photoshop, InDesign, Illustrator and Dreamweaver (folders, letterheads, comp slips, membership cards, business cards, adverts, menus, window vinyl, presentation/ sponsorship decks, PR slides…)
- Launched a new website and CMS: mapping and content creation - Monitored email marketing: database growth and segmentation, design and content creation - Managed restaurant marketing: starter pack, training guides - Managed social media platform and eCRM campaign - Managed creative strategy, styling and design: video and photo shoots - In charge of events: manage and organise the UK’s first pop up restaurant and masterclass tour: partnerships, creation of all marketing and promotional assets and sales management - Launched Tiger’s Milk Records: two new 7 inch singles (digital marketing, distribution, PR, design) - Developed business opportunities around new restaurant launch and Ceviche The Cookbook international launch
- Developed SEO and link building strategies: link bait campaigns, optimised on-site and PR content as well as some development work on the site structure - Planning of weekly email campaigns (segmented and customised emails). A/B testing of all elements (subject, strapline, alt tags, product offer…) - Graphic design: HTMLs, newsletters and banners - Management and animation of blog and social networking platforms: creation of an interactive and appealing social program on Twitter and Facebook - In charge of the market analysis
- Coordinated marketing and promotional departments around engaging strategies to drive revenue. - Monitored promotion across all medias (radio, press, TV and blogs) - Created new digital campaigns (weekly newsletter, online networking database…) - Managing promotional days (interview sequences: press, radio, TV, web)
Dissertation: ‘Online Music Promotion’