Mylene Kaieser

Mylene Kaieser

Marketing Manager / Client DirectorParis, France
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Pip Jamieson
Ehimetalor 'Metty' Unuabona
Astrid Salas
Mylene Kaieser

Mylene Kaieser

Marketing Manager / Client DirectorParis, France
Projects
  • Video Production
    Video ProductionSupporting the production of a few short films.
Work history
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    CLIENT DIRECTORykone
    Paris, FranceFull Time
    Manage a team of 6 persons to deliver creative branding and marketing strategies for a portfolio of international luxury lifestyle brands including the Water Lover campaign for Biotherm or the lauch of the Alpine Eagle for Chopard. • Consulting : digital audits, market positioning strategy and activation planning • Content production: scoping of creative approach, operations and logistics management of photo and video shoots on a wide variety of locations from studios to submarine environments and with crews of up to 30 personns. • Reporting & analysis: post campaign analysis of KPIs and performance metrics including ROI, engagement rates etc. • Portfolio sample incl. L’Oréal Luxe Group (Armany Beauty, Biotherm), Estée Lauder Group, Coty Export (Hugo Boss, Gucci, Chloé...), and other brands such as Vans or MAC Cosmetics.
    h Club London logo
    h Club London logo
    MARKETING MANAGERh Club London
     - London, United KingdomFull Time
    Built a team in charge of increasing brand awareness for the members’ club and its creative mentors foundation within target consumer and trade groups. Utilised compelling and engaging online and offline marketing initiatives including events, PR and social media. • Decide and implement the annual marketing strategy and key campaigns • Define the editorial calendar strategy (social media & blog) to increase members online engagement • Design, produce and distribute all brand communications to members • Create and manage eCRM programs • Management of partnership deals • Event management (art exhibitions, awards ceremonies...) • Budget management
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Skills
  • Advertising
  • Events
  • Marketing PR
  • Print Design
  • Art Direction
  • Design
  • Environment
  • Excel
  • Illustrator
  • Indesign
  • Office
  • Photoshop
  • Powerpoint
  • Word
  • Graphic Design
Education
    Master in Design, Communication and Advertising
     - Paris, France
    Dissertation: ‘Online Music Promotion’
    Geography
     - Paris, France
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