Work history
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Freelance Business CoachFreelance
Director
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Reporting to the Chief Executive: Responsible for the print and digital advertising revenue for a contract publisher, producing show guides, catalogues and members directories across EMEA, Brazil and the UK. Tasked with a complete top down re-organisation of a failing sales function.
• Rewrote job descriptions to re-align with company objectives.
• Managed out poor performers then recruited new staff with language capabilities to strengthen the reach of the team.
• Coached teams to achieve monthly targets in less than 3 months (for the first time in over two years)
• Developed best practice Sales Academy including formal peer to peer coaching, mentoring and external training
• Implemented monthly and annual appraisals based on a matrix based appraisal system designed to introduce step targets, objective feedback and coaching to improve performance
• Devised and implemented formal KPI’s aligned to company objectives.
• Conducted an industry wide review of remuneration and benefits and then implemented and introduced new company benefits and commission scheme
• Personally mentored, coached and trained Department Managers
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Skills
- Advertising
- Events
- Film
- Marketing PR
- Theatre
- Office