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Over the course of my professional career, I have built my reputation around providing an efficient valuable service to my employers and colleagues. As a former model agent and current Senior / Creative Photographic Producer, I have a keen eye for detail and understating of the creative process coupled with studio, eCommerce, casting and vast international and UK location shoot experience. My extensive experience managing, organising and moving people to succeed, coupled with deep-rooted, hands-on production experience and creative vision, has opened doors for me to evolve as an emerging Art Director, most recently with the MI OLA brand. From sourcing luxury, high-end fashion and commercial images to negotiating great rates and maintaining strong relationships with service providers. Successfully creating varied images to tick activity across the board for advertising, E-Commerce, social and digital media platforms takes experience. I understand what it takes to make a successful production, so scrutiny to find and do the best is always my aim. This is where constant research and the power of negotiation is crucial. I am one to also do my due diligence and research internationally with key fashion contacts to bring the next big name to the table. I have managed and proven time and time again, I have the ability to get more from agents across the board than most. I feel my castings and productions are always positive and fruitful due to the fact I have long standing relationships with agency CEO’s. This means I go straight to the top when I need talent or sourcing artwork. A few clients I have cast and produced for: in.no Design, Negarin, Sinha Stanic, Gharani Strock, Ponystep, Umberto Gianini, The Wild, CLASH, Dazed Group, Hello! Fashion Monthly, The Guardian / Stella, MI OLA, TATA Group India, BOUX Avenue, French Connection, LOOK Show (2009-2012), LOOK Magazine, Glamour, Elite Model Look (EML), Pantene, DOVE, Tesco, EF International Schools, Hilton / Hampton Hotel Group.Locked Pro Plan feature
Production and creative art direction on all brand led photographic and moving images to include: advertising, social media, e- commerce, look books, POS, swing-tags and Press. 3 Years running, successfully managed to produce location shoots in Costa Rica using reputable talent in exchange for exposure with shoot budgets under £5000.00. • Sourcing competitions, sponsors, events and co-branding opportunities alongside media and PR companies. Twice managed the sponsorship and organisation of competitions with GrindTV.com which culminated in valuable increase in social media numbers and exposure for the MI OLA brand. • Organising road shows for events, competitions, product launches and specialised fashion shows. Through fashion contacts managed to get MI OLA into LA Swim Week at hugely discounted inclusion fee. • Video production to include mood films, and social media clips. developed product led E-Commerce flick books for quick social media engagement to sales and styling requests. • Casting, talent, ambassador and influencer procurement and management. Freelance
Casting, negotiating talent/model fees, contracts and usages. Managing/negotiating creative artist fees, art buying. Organising photographic equipment, carnets, travel, visas, accommodation, catering, location vans and crews. Budget management: Evaluating budgets and ensuring the job is within the budgetary requirements and delivered on time. Post Production: retouching, client deliverables, invoicing and data base management. Working alongside existing clients and contacts whilst sourcing potential clients and opportunities. Can work with small or large, intricate productions or crews. Show, press events, launches: Call, choreography, casting, music, lighting, creative concepts, collaborations. Film: Production on short film, mood films and support films for print assignments. Successful multiple productions in the USA, UK, Caribbean and Central American territories.
Implementing branding exercises, PR, and special events with clients such as Pantene, GMTV, Miss Selfridge, P&G, Grey Advertising, O2 and MYLA lingerie. Sourcing competitions, sponsors, events and co-branding opportunities alongside sponsors and PR companies. Organising road shows for client events, competitions, product launches and specialised fashion shows. Liaising with TV Networks and production companies to deliver concepts. Casting and talent management, photo-shoot planning and coordination.
Senior Model agent. Model marketing, development, sales, collaborations and overall career and personal management. NYC, PARIS, LONDON
2 year college before entering fashion work force with IMG agency