Myra Gonzalez

Creative Producer, Casting Director, Fashion Shows

  • LevelSenior
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsProducer - Casting Director - Project Manager


Projects credited in

About me

Over the course of my professional career, I have built my reputation around providing an efficient valuable service to my employers and colleagues. As a former model agent and current Senior / Creative Photographic Producer, I have a keen eye for detail and understating of the creative process coupled with studio, eCommerce, casting and vast international and UK location shoot experience. My extensive experience managing, organising and moving people to succeed, coupled with deep-rooted, hands-on production experience and creative vision, has opened doors for me to evolve as an emerging Art Director, most recently with the MI OLA brand. From sourcing luxury, high-end fashion and commercial images to negotiating great rates and maintaining strong relationships with service providers. Successfully creating varied images to tick activity across the board for advertising, E-Commerce, social and digital media platforms takes experience. I understand what it takes to make a successful production, so scrutiny to find and do the best is always my aim. This is where constant research and the power of negotiation is crucial. I am one to also do my due diligence and research internationally with key fashion contacts to bring the next big name to the table. I have managed and proven time and time again, I have the ability to get more from agents across the board than most. I feel my castings and productions are always positive and fruitful due to the fact I have long standing relationships with agency CEO’s. This means I go straight to the top when I need talent or sourcing artwork. CLIENTS Brands Treatwell, Farah Jeans, MI OLA, Amadeus Bijoux, Design, Established Models, TATA Group India, Philippe Stark, Dean Sidaway Design, Katie Eary, Otswald Helgason, Boux Avenue, Aquascutum, French Connection, Westfield, Internacionale, The London Designer Outlet, Carsten Haase, Elite Model Look (EML), O2, Miss Selfridge, P&G, Photo-Me. Editorial GQ China, L’Officiel NL & Hommes NL, L’Officiel Ukraine, Apollo, Bullet, Boys by Girls, Rollacoaster, Stylist /Shortlist, HELLO Fashion Monthly, GQ, The Guardian, Stella, Vision China, Clash, Wonderland, Attitude, 7th Man, The Wild, Glass, Playing Fashion, Glamour, Look. Show & Event LOOK Magazine 2009-2012, PPQ, Negarin, Elite Model Look, Oli, Sinha Stanic, Cynthia Rowley, Visa Swap, Premier Model Management, Miss Selfridge, French Connection, Umberto Giannini, Gharani Strok, Innocenza Fashions.

Locked Pro Plan feature


  • Fashion
  • Advertising
  • Film
  • Art Direction
  • Production Management
  • Print Campaigns
  • Post Production Management
  • Casting and Booking Talent
  • Location Scouting
  • Location Shoots
  • Negotiating and Influencing Skills
  • Languages Italian
  • Language Other Than English: Spanish
  • Fashion Shooting
  • Fashion Shows
  • Brand Collaboration
  • Business Collaboration
  • Artist-brand Partnerships
  • Corporate Partnerships
  • Creative Pitches
  • Creative Partnerships
  • Sponsorship
  • Connecting Creatives
  • Creative Briefing
  • Creative Briefs
  • Celebrity Photoshoot
  • Coordinating Photoshoots
  • Directing Photoshoot
  • Photoshoot Pre-production
  • Photoshoot Planning
  • Basic Photoshop
  • Casting Models
  • Celebrity Booking
  • Model Casting
  • Advertising Campaign
  • Advertising Production
  • Advertising Shoots
  • Beauty Editorial
  • Editorial Fashion
  • Travel Planning
  • Travel Photography
  • Location Management
  • International Relations
  • Artist Contracts
  • Artist Booking
  • Artists Management
  • Booking Crew
  • Travel Booking
  • Client Contact
  • Contract Negotiation
  • Contract Management
  • Contract Administration
  • Legal Contracts
  • Budget Negotiation
  • Cost Estimating
  • Cost Negotiating
  • Costing
  • Budgets
  • Budget Management
  • Complex Travel
  • Travel Coordination

People I’ve worked with

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Companies I’ve worked with

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  • Treatwell


    • Technology
  • L


    • P

      Premier Model Management

      • B

        Boys by Girls Magazine


        Work history


        Photo Director

        MI OLA

        Oct 2013
        • New York, United States
        • Freelance
        • Seasonal consultancy contract. Production and creative art direction on all brand led photographic and moving images to include: advertising, social media, e- commerce, look books, POS, swing-tags and Press. 3 Years running, successfully managed to produce location shoots in Costa Rica using reputable talent in exchange for exposure with shoot budgets under £5000.00. • Sourcing competitions, sponsors, events and co-branding opportunities alongside media and PR companies. Twice managed the sponsorship and organisation of competitions with which culminated in valuable increase in social media numbers and exposure for the MI OLA brand. • Organising road shows for events, competitions, product launches and specialised fashion shows. Through fashion contacts managed to get MI OLA into LA Swim Week at hugely discounted inclusion fee. • Video production to include mood films, and social media clips. developed product led E-Commerce flick books for quick social media engagement to sales and styling requests. • Casting talent, ambassadors and influencer procurement.


        Creative Producer, Casting Director, Fashion Shows

        Myra Gonzalez Productions

        Oct 2006
        • London, United Kingdom
        • Freelance
        • I LOVE what I do and do it well. Here to help you create the big picture. Maintaining the highest standards of excellence, integrity, timing, teamwork, and professionalism in all I do. I seek efficient, creative means in order to execute and realise projects: Print, Moving Image, Shows, Casting, Locations SERVICES: - Location scouting: interiors, exteriors, studio - Set: building, styling, design, prop sourcing - Sourcing, negotiation and management for crews and creative third-party service providers - Shoot catering, transport and travel arrangements - Collaborations with brands, PR affiliates, sponsors and marketing groups - Securing PR, marketing and revenue generating opportunities - Model, creative casting, art buying - Permits, Insurance, visas, carnets. - Managing briefs, large budgets and groups. - Post Production - management of in-house or outsourced material Show Production: - Choreography / Show Call - Backstage Management - Sourcing Hair and Make-up Artists, Fashion Stylists - Staffing: Dressers, Seamstress / Tailor, Back of House Assistants - Retail / Designer Relations - Photography - Casting Clients: GQ China, L'Official Netherlands, L'Official Ukriane, Rollacoaster, Treatwell, Stylist, Shortlist, Apollo, Bullet, Boys by Girls, Farah Jeans, Design, Tesco, TATA Group India, MI OLA, Rolls Royce, EF International, Hilton Hotels, Philippe Stark, PPQ , Dean Sidaway Design, Katie Eary, NEGARIN, Otswald Helgason, Umberto Giannini, Boux Avenue, French Connection, Westfield, Internacionalle, Dover Street Society, The London Designer Outlet, Carsten Haase, APN (A Public Nuisance), Elite Model Look (EML), O2, Miss Selfridge, P&G, GQ, The Guardian, Stella, Vision China, Clash, Wonderland, Attitude, 7th Man, The Wild, Glass, Playing Fashion, Glamour, Look, Company, CLIQUE, ELLE, SELF, HELLO Fashion Monthly.


        Head of Scouting and Events

        Premier Model Management

        Aug 2003 - Jun 2006
        • London, United Kingdom
        • Full Time
        • Implementing branding exercises, PR, and special events with clients such as Pantene, GMTV, Miss Selfridge, P&G, Grey Advertising, O2 and MYLA lingerie. Sourcing competitions, sponsors, events and co-branding opportunities alongside sponsors and PR companies. Organising road shows for client events, competitions, product launches and specialised fashion shows. Liaising with TV Networks and production companies to deliver concepts. Casting and talent management, photo-shoot planning and coordination.


        Senior Model Agnet

        IMG Models

        Jul 1997 - Jun 1999
        • New York, United States
        • Full Time
        • Senior Model agent. Model marketing, development, sales, collaborations and overall career and personal management. NYC, PARIS, LONDON



        Political Science

        New York University

        Sep 1992 - Jul 1994
        • New York, United States