Work history
Campaigns ManagerBookouture
London, United KingdomFull Time
- Responsible for creating leading integrated publicity and marketing campaigns for all Thread
titles. This includes my PPC-shortlisted campaign for My Mother, Munchausen’s and Me by
Helen Naylor. Coverage included interviews on ITV’s This Morning, R4’s Saturday Live, The
Telegraph Magazine, The Sun and Mail Online.
• Manage the brand building strategy for Thread, with the aim of reaching new audiences and
driving sales. This includes working very closely with the Marketing Department on
developing a new website and social media strategy. I have led Thread strategy sessions
and presented our strategic goals and initiatives for the year internally to the rest of
Bookouture.
• Work closely with the Octopus sales team (as part of our print partnership with Octopus),
presenting PR plans in Launch meetings and liaising with them on relevant sales
opportunities.
• Meet with journalists and festival organisers to pitch Thread’s authors and build a rapport
with them.
• Organise and pitch authors for relevant events (online and virtual) E.g. Gail Muller, author of
Unlost was in Conversation with Giovanna Fletcher at Cheltenham Literature Festival to a sold
out audience of 200 people.
• Oversee the maintenance and expansion of Thread’s influencer and reviewer database.
• In charge of all internal and external Thread communications, including liaising with the trade
press.
• Read submissions weekly and feedback in-house in Acquisitions meetings and actively
contribute to pitches.
• Keep up to date with developments in the media industry, with a particular focus on
expanding my knowledge of non-traditional media and specialist press. This includes creating
an internal Podcast Database, collating key information for potential author opportunities.
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Press OfficerHodder & Stoughton
London, United KingdomFull Time
• Deliver strategic publicity campaigns for our non-fiction titles, securing proven sales-driving publicity slots. This includes my double PPC-shortlisted campaign for Lunar Living by Kirsty Gallagher.
• Deliver strategic publicity campaigns for brand (and future brand) fiction titles, with the aim of growing sales and raising author profiles, including for Isabelle Broom and John Connolly.
• Currently support the Publicity Director across a range of lead titles, including collaborating on the big non-fiction titles of the autumn. Most notably with My Penguin Year by Lindsay McCrae.
• Keep up to date with developments in the media industry, with a particular focus on expanding my knowledge of non-traditional media and specialist press. This includes creating an internal Podcast Database, collating key information for potential author opportunities and also incorporating specialist press as a key part of my campaigns, most notably, with Tristan Gooley’s latest book The Secret World of Weather.
• Collaborate with brands to further raise the profile of authors, including working Lululemon for the Lunar Living campaign and with Osprey and Ellis Brigham for The Secret World of Weather.
• Read submissions weekly and feedback in-house in Acquisitions meetings and actively contribute to pitches.
• Attend authors meetings with the editor, marketer and sales colleagues to discuss plans for the campaign with the author and agent/manager.
• Work closely with Editorial, Sales, Marketing and Rights to ensure a strategically coordinated campaign. This includes attending ‘task force’ meetings to discuss plans for the campaign.
• Meet with journalists and festival organisers to pitch Hodder’s titles.