Hi! I’m Nabila, a creative strategist, creator and consultant based in London. I help travel brands and leisure destination marketing organisations grow their business online with digital marketing.
I spent 7 years working in-house for destinations and a luxury travel brand before starting my own digital marketing consultancy, Curious & Creative in 2020.
I have built up a wealth of experience across the full marketing spectrum, from integrated campaigns, events, content production, partnerships and brand development to lead generation, SEO, and customer acquisition and retention.
My mission is to empower travel and destination businesses to use creative data-driven digital marketing to connect and inspire their audience online to ultimately visit and experience the world offline.
I offer digital marketing services that are tailored to improve your online conversions, engagement, and measurement so you can demonstrate ROI. My services include strategy, content, social media, ads, SEO, email marketing and campaigns.
Living by the ‘glass half full’, my positive energy has been described as infectious and translates into a relentless can-do attitude. I'm a self-professed sun worshiper that loves to travel however when in London (and not in lockdown) you can often find me eating out (I miss brunch) and at various events from gigs to new openings.
Work history
Head of Marketing - TravelQuintessentially
- London, United KingdomFull Time
I was responsible for developing and implementing the global marketing strategy, managing and allocating department budget, setting KPIs, executing campaigns, and all marketing activity for the 3 travel divisions – leisure, brand experiences, and corporate.
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Group Digital ManangerNew West End Company
- London, United KingdomFull Time
I started working at New West End company in 2014 as a marketing assistant and moved up into managerial position before taking on a newly created role of Group Digital Manager.
I was responsible for heading up the strategy, execution and delivery of all digital projects and marketing across our neighbourhoods - Bond Street, Oxford Street and Regent Street (B2B).
Skills
- Digital Marketing
- Social Media Marketing
- Social Media Advertising
- Email Marketing
- Marketing Strategy
- Content Marketing
- Campaign Management
- Project Management
- Marketing Analytics
- Website Management