About me
A Content Strategist and Copywriter with over 15 years of international experience developing and executing user-centred content programs for globally recognised B2C and B2B brands, maximising performance from content across owned, earned and paid digital channels. Key skills and experience include:
• Content strategy & delivery
• User-centred content design & copywriting
• Editorial planning & content publishing
• SEO strategy & content optimisation
• User research processes
• Digital analytics and reporting
• Stakeholder & Agency management
• Team leadership & development
Work history
Senior Content StrategistBarclays
- London, United KingdomFreelance
Lead Content Marketing Strategist, collaborating with senior marketing and proposition owners across the Retail Banking team to create and optimize content strategies for key audiences. Working with multidisciplinary teams to deliver content programs that support behaviour change and/or financial education.
Senior Content Design Manager - EEBT
- London, United KingdomFull Time
Led the Content team for EE, responsible for the content strategy across the customer lifecycle and content design process and delivery for major product launches. Managed a multidisciplinary team of Content Designers and SEO specialists to deliver a digital content operation focused on creating and optimising customer journeys to drive acquisition, retention and customer satisfaction across the EE digital estate.
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Skills
- Marketing Strategy
- Social Media Marketing
- Content Marketing
- Social Strategy
- Content Strategy
- Branded Content
- Content Development
- Copywriting
- Social Media Management
- Editing