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Use my graphic design skills in order to help move the business forward and help the company grow by carrying out a full range of marketing activities. My work focuses primarily on creating various marketing materials - both print and digital - to find new customers, and to maximise the use of the current well-established client database. My goal is to promote the business, generate new marketing materials and ensure brand continuity.
My primary goal was to launch, raise and promote awareness about Archipelagos’ research and conservation work towards the environment, both locally and around the Mediterranean. I was required to work closely with marine and terrestrial scientists in order to successfully communicate key messages and create impactful designs. This required a combination of knowledge of subject matter, understanding ethical, cultural, and political values, and an understanding of who is viewing the artwork to cultivate custom visual solutions for communication needs.