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I am a final year Social and Policy Sciences with Management undergraduate at the University of Bath. I have just completed 13 months in an industrial placement, as a Marketing Executive at Microsoft, and I am currently the Head of Marketing and Advertising at University Radio Bath. I am currently seeking full time (graduate/junior) opportunities, with a start in July - September 2018, in the Marketing industry.
During my 13-month placement, I worked primarily with the Services Strategy Solution Managers and Services Executives to drive, land and execute campaigns and propositions, for achieving digital transformation with our target customers. Responsibilities: • I drove the Services ‘Social Selling Plan’, for delivering and positioning our Microsoft Services voice, by conducting internal readiness and enablement with Sales Navigator. • Working with external agencies and internal stakeholders, to create customer-ready content and collateral. • Managing and organising Services led events, tailoring the content for our target customers to generate warm leads. • I was instrumental in a six month Premier Core Build Project, supporting our Account Aligned Delivery manager to hit and exceed our FY17 PCB target. • Supporting our internal communications manager to produce and publish win and delivery wires, showcasing our biggest monetary and digital transformation deals including Spectris. Delivery/Achievements: • Delivered a Sales Navigator enablement session to 79 Services employees, and an industry specific workshop to 25 Digital Architects. • Created flyers, a power point and brochure with the Retail, Comms & Media Chief Technology Officer and Article 10 agency - within a two-week deadline - to present to a top Retail company. This resulted in the first Services Artificial Intelligence Bots deal of $250K. • Organised and managed Services led roundtables and meetings with our target customers – including a top manufacturing company - at Future Decoded – ‘Microsoft UK’s biggest event’ – directly generating $4.2M in Services leads. • Working with the Premier Marketing lead, to manage and implement the first ‘Premier World Wide Incentive’, which generated $2.2M with an initial target of $2M and a spend of $38K. • Working with a third party agency, I helped design the FY17 win and delivery wire templates, within a £1.5K budget.
•Create adverts, jingles and images, on a regular basis, to ensure that URB’s sound is fresh. •Edit audio and visual footage, for the purpose of videos and podcasts. •Work with the marketing team to create relevant adverts, tailored for events. •Liaison with producers and presenters, to create fresh, new adverts, tailored to their show. •Create a range of scripts for voice over actors. •Create and manage the marketing and sound team of 2015 – 2016. •Manage national and international press coverage •Training others in the usage of Adobe Audition CC. •Attend weekly committees, and the responsibilities that entails.
Responsibilities: • Using relevant marketing and societal trends, I would review and analyse our clients’ current marketing strategies and plans, providing them with strategic marketing approaches and techniques, as well as brief our clients on their unique challenges. Delivery/Achievements: • Built and delivered a presentation to five senior stakeholders at a major radio broadcaster, with the Barrio Digital founder. Based on extensive research, I outlined the changing behaviours of their audience and demographics, in relation to the new digital age. I highlighted the various challenges that this could bring, balancing these challenges out with the opportunities that could arise including, digital offerings via mobile devices. This was to support their new ‘Digital Goals’ strategy.
This degree includes one 12 month industrial placement. Additional units include: Marketing (83%), Managing Human Resources (79%), The Manufacture of Consent: Propaganda, Public Relations & Power (74%).