About me

I am a storyteller, a writer and a digital marketing strategist. (just a fancy way of saying that I am good at creating copy that doesn't suck.) I think it's easy for anyone to create copy that gets lost in the sea of sameness. What I am good at, is creating copy that is unique to a brand's voice and personality. I have run an e-commerce business for a few years and I have launched multiple projects on the side. My experience in content marketing is both broad and deep.

QuestionsProjectsExperienceTeam

Projects

• Website CopyI created the copy (as well as the tagline and the logo) for https://seen-ly.com/
• Email MarketingCreated an e-mail sequence for a SAAS client
• Facebook MarketingDesigned and managed Facebook ads for clients - Copy, placement, custom audiences, optimization, analytics and reporting.

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Work history

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Digital Marketing StrategistSelf Employed
Sep 2015London, United KingdomFreelance
Providing a clear roadmap combining all relevant digital channels & tactics (website, content marketing, networking on social media, SEO, blogger outreach) into one actionable plan, leading the execution against the plan (including content creating & distribution) and measuring the marketing effectiveness using analytics and insights.
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FounderSelf Employed
Sep 2012 - Sep 2015London, United KingdomFull Time
Launched and ran a bootstrapped e-commerce business (http://www.designraaga.com/) that offered handmade and ethically sourced homeware & accessories, made by artisans from around the world. I partnered with over 15 social enterprises across 7 countries. This helped hundreds of artisans, many of whom are from developing economies.

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Skills

• Marketing Strategy
• Digital Marketing
• Storytelling
• Creative Storytelling
• Copywriting
• Content Writing

Education

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MBAIndian School Of Business
Apr 2008 - Apr 2009India