Creative and hands-on fashion graduate who is well versed in the design of design of apparel and accessories. A strong aesthetic sense and a keen eye for colour, design and quality. A positive multi-wear with strong interpersonal skills who can easily adapt to new situations while being fashion forward. Dedicated with a strong passion for the fashion industry who can provide innovative fabric, trend and theme inspiration and direction.
Public Relations Account ExecutiveNew Look
London, United KingdomInternship
The role involved ensuring all are adhering to the store/press policy in relation to hosting store appointments and sending out samples and conducting in-store appointments with journalists and celebrities, including overseeing in-store filming. I was also tasked with keeping the Press Team updated on all in-store activity. Alongside this, I acted as a support for menswear and international as well as womenswear PR. I also had the responsibility to mentor a Press admin and my role was pivotal to ensuring the all store/press processes were followed consistently.
Visual MerchandiserMarks and Spencer
- Birmingham, United KingdomInternship
I delivered and communicated dimensional displays to maximise product sales, in line with the brands aesthetic. Attended creative meetings, which discussed the brief for the next store displays and applied visual merchandising theory to concepts to aid display ideation with the visual merchandising team.
- Retail Design
- Visual Merchandising
- Public Relations
- Fashion Styling
- Consumer PR
- Media Relations
BA (Hons) Fashion BusinessBirmingham City University
Birmingham, United Kingdom
I have gained a huge amount of knowledge through this course, studying a variety of modules such as business context, buying and merchandising, public relations, events management, and trend forecasting. I'm confident in my ability to communicate effectively, research, use several media monitoring programs, and stay up to date in this fast-paced industry,