About me
I am a marketing communications professional with strong communication skills as a result from my previous positions, where I was dealing with different cultures and personality types, which helped me to develop further my skills in that area. I have work experience in Italian, Greek, and multinational companies in three different sectors, from luxury fashion and beauty brands communication to services marketing, and toys brand management.
Strong knowledge of localization and standardization in markets with different culture such as Middle East, Greek, Italian; Events Management, and Communication Strategy.
During my previous positions as a marketing assistant I achieved delivering all projects on time with great results such as increased product sales significantly through in-store activations and branding, increased the traffic in social media pages, and motivated external teams to implement the brands' marketing plan effectively and timely.
Strategic creativity, passion and innovation define my work attitude. I am self motivated, inquisitive, take ownership, pay great attention to detail, and goal oriented.
What I am looking for is an innovative company, where I can be part of it, inspire, and be inspired.
Every challenge is accepted.
Spoken languages: English, Italian, German, Chinese.
Memberships: CIM (UK), Institute of Communication (Athens, GR)
Projects
- Barbie Websites– Emerging MarketsResponsible for the collection and curation of relevant content that was required for the development of the websites by the Digital Team. The project was successful due to intense and stringent adherence to the company guidelines and effective liaison with the marketing teams i.e. distribution team in Ukraine, Slovenia, Romania, Croatia, Baltics and the Mattel Inc. digital team in Amsterdam.
Work history
Marketing Assistant (EMEA- Barbie, Hot Wheels)- (Working Language: English)
- Athens, GreeceFull Time
Brand Communication
-Product & mixes presentations update on a quarterly basis
-Created monthly Boys & Girls newsletter for internal and distributor teams respectively
Trade Marketing
-Visual merchandising: Gathered all retail visual assets available and shared with internal and distributor marketing teams on a timely manner
-POP material: Handled the communication process with all relevant parties for the production & delivery of product displays, endcaps, CDUs and PPKs
-In-store activations: I was the main point of contact for:
• Consolidating feedback and approvals on in-store material per brand, per country
• Keeping track of WIP at retail with distributor teams by gathering relevant images and performance results from finalized project
Consolidated retail best practices at EUROMEA and local level and shared them with relevant teams accordingly
Online Marketing
-Brand websites: Handled the communication process with DIG and distributor teams for the update of Mattel’s brand and promotional web pages
-Social Media: Prepared reports and approved Posts for the brands SM pages
Most important Projects:
• Barbie Websites– Emerging Markets
Responsible for the collection and curation of relevant content that was required for the development of the websites by the Digital Team. The project was successful due to intense and stringent adherence to the company guidelines and effective liaison with the marketing teams i.e. distribution team in Ukraine, Slovenia, Romania, Croatia, Baltics and the Mattel Inc. digital team in Amsterdam.
• PR Plan for Barbie in Middle East
Tasked with communicating with external PR agency and ensuring all agreed objectives are met. Supported the Brand Manager by streamlining the communication between all relevant parties. Collected all materials required for the successful completion of the project.
Marketing Communication Assistant (Fashion & Beauty luxury brands- Working Language: English)
- Milan, ItalyFull Time
-Designed & implemented digital communication strategy
• Managed two Facebook & Instagram accounts
• Developed & implemented social media campaigns for two accounts
• Assisted in the design of direct marketing strategy via creating and sending newsletters (Mail chimp)
• Bloggers research & communication
-Prepared presentations using keynote & power point
-Created Press Kits for journalists
-Prepared reports (Data analysis and conclusions)
-Assisted in the design & implementation of several brands’ development strategy (Market research& Direct communication on behalf of the clients for new collaborations)
Most important Projects:
• Client: Italian Accessories Brand- Stock Optimization
Managed the project in all of its aspects: Product Photo shoot for Lookbook Creation - Pricing Strategy, Client Scouting, and Sales Contact.
• Client: Niche Toiletries Products Italian Distributor- Social Media plan
Developed a three months’ social media plan coherent to the brand's strategy and yearly goals. Increased social media traffic and following by a significant amount.
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Skills
- Branding
- Event Magagement
- Localisation
- Agency Communications
- Brand Communication Planning
- Marketing Communications Strategy
- PR
- Marketing Communications
- Digital Maketing
- Online Marketing
Education
Presentation Skills Certification
- Oxford, United Kingdom
MSc International Luxury Marketing
- Oxford, United Kingdom
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