Creative and insightful, a highly lateral problem solver whose satisfaction and intrigue lies at the intersection of the arts, sciences and technology. I have a fascination for all things form and experience driven. Having developed a broad, practice-based design skill set, my primary focus lies in problem-solving through the pursuit of innovation, simplicity and the enrichment of user experiences. I have a deep passion for understanding materials and all aspects of the design process, from ideation through to manufacture.
I experienced in-depth integration into the ID team, primarily working on developing exciting new products in the high end audio and consumer electronics industries, I had hands-on involvement from initial concept ideation, soft-modelling, presentation visuals through to sketch-based design re nement and CAD modelling/rendering
Worked within a collaborative team from a broad range of disciplines and backgrounds. Focused on creating valuable and innovative concept propositions for blue chip clients such as Pepsi Co, Kraft, Shell, SABMiller, VF Corporation and P&G. Carried out tasks and roles that involved, ideation, iconography, graphics, sketching, presentations through to sketch modeling and research.
BA (Hons) Design for Industry
Finalist for the brief, "Improve Hygiene, Improve Lives" sponsored by Unilever for which I was honoured "Highly Commended"
Winners of a collaborative project set by global brand Nike, bringing together the disciplines of Design for Industry, Fashion Marketing and Sports Science to tackle a brief aimed at the 2016 Olympics.