Nastassja Smart

Copywriter | Digital Marketing Consultant

  • LevelMid Level
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsArtist - Journalist - Copywriter


About me

Motivated | Creative | Writes | Thinks

Locked Pro Plan feature


  • Visual Arts
  • Writing
  • Copywriting
  • Editing
  • Journalism
  • Lifestyle
  • Fine Art
  • Blogs
  • Online
  • Presenting
  • Web Content
  • Word
  • CMS Websites
  • Digital/online Marketing
  • Digital Copywriter
  • Digital Copywriting
  • Marketing
  • Digital Advertising
  • Mac
  • Critical Review
  • Facebok
  • Facebook Marketing
  • Facebook Advertising

Work history




Feb 2016
  • London, United Kingdom
  • Freelance
  • Freelance content writer and copywriter. Writing articles focused on beauty for the L'Oréal Professionnel brand U.K market. Producing product copy to push L'Oréal Professionnel products. Image research, content pitching, editorial calendar management, SEO and CMS integration.




Feb 2016
  • London, United Kingdom
  • Freelance
  • Producing and editing online content on a freelance basis, including: -Content research -Copywriting -Blogging -Image research -Assisting clients with CMS management -Assisting clients with social media content Current recurring clients include: -L'Occitane en Provence -BeautyFresh - Singapore -Absolut Vodka -BeauSynergy -Garden Path Organics


Art Specialist

Paris Muse

Dec 2015
  • Paris, France
  • Freelance
  • Freelance Art Historian, instructor and tour guide at Musée du Louvre for arts organisation Paris Muse. Primarily giving tours during busy holiday seasons.


International Content and Marketing Manager

Mad News Ltd.

Aug 2016 - Aug 2017
  • London, United Kingdom
  • Full Time
  • Copywriter and Content Marketer at a bustling young media agency, situated in the heart of Camden Town. My role includes: ​-Managing a team of international content writers for our U.K, U.S, Spanish and Latin American news sites - First To Know, Mozo Travel, Daily Feed and SnapMonde -Researching viral content and online news trends -Managing and maintaining content that drives traffic -Developing and editing content across all international websites -Analytics and content optimization for a range of umbrella websites, including popular news, celebrity gossip, travel sites and Facebook pages -Updating existing content to maintain rankings -Overseeing the creation of Facebook instant articles and viral video content for our Facebook page The Luxe Cut -Native advertising campaign creation across a number of platforms - Taboola, Outbrain and Yahoo -Tracking and improving conversion rates -Managing all paid online advertising -Natural flair for writing gripping headlines (the ones that keep you up reading viral news all night long...) -Reporting on the latest developments to keep the company ahead of the times -Constantly on the look out for trends and fresh, new ideas regarding new business -Networking with other online content producers



Paris College of Art

Sep 2015 - Dec 2015
  • Freelance
  • Lecturer in History of Architecture, specialising in Modern Architecture from the Industrial Revolution to the present day. Independent research, development and execution of syllabus and course materials. Assisting students in preparing for assignments including presentations and essays.



Holland International Study Centre

Sep 2014 - Jul 2015
  • Amsterdam, Netherlands
  • Full Time
  • Lecturer in English for Academic Purposes and Creative Writing. Preparing students with the academic skills required to study at Higher Education levels. Independent research, development and execution of the Creative Writing syllabus and course materials incorporating various aspects of the creative writing process, including editing and copywriting, writing reviews, social media (designing a class blog) and producing a class newsletter. Academic Counsellor focusing on individual student academic and career progression.


Journalist | Art Critic

The Upcoming

Sep 2013 - Aug 2014
  • Freelance
  • Journalism internship with a focus on contemporary art and museum exhibitions, film reviews and short cultural articles on both subjects. Researcher, writer, editor, photographer, interviewer.



MA Art History

Courtauld Institute of Art

Sep 2013 - Jul 2014
  • London, United Kingdom


BA History of Art

School of Oriental and African Studies

Oct 2004 - Jul 2007