Since fulfilling my role as Senior Copywriter for international clothing brand Trespass, I am determined to challenge myself in progressing further in both the creative and media industries. In order to demonstrate my personable, meticulous nature, can-do attitude and suitability for this position, I have chosen three words to describe myself: PURE, DEAD and BRILLIANT.
PURE: I am pure in the sense that I am true to myself, my beliefs, my passions and most importantly, my creativity. I am always proud of the work I do, and if I’m not, then it’s not finished. I am perseverant and focused, with a strong sense of responsibility for myself and the people and situations that surround me. I am true to where my strengths lie, be that with efficiency as my adept multi-tasking, planning and organisation techniques allow me to flourish under pressure. My talents in both the spoken and written word enable effective communication as well as the production of stimulating content. I am purely me: just what you’re looking for.
DEAD: I have always enjoyed a touch of irony, whether through the deadpan style of my creative writing and storytelling or through the juxtaposition of theme and form in my poetry. I am charismatic, confident, driven, and quite the opposite of dead: I am full of life. I am a quick learner and demonstrate open-mindedness, adding to my youthful outlook and enthusiastic nature. I thrive on new challenges, possessing forward-thinking and innovative ideas. I am dead good at anything I put my mind to.
BRILLIANT: I am brilliant in all forms of the word. I am smart, quick-witted, entertaining and can’t wait to dazzle you with my work. I thoroughly enjoy expressing myself through the colourful way I dress, which complements my charismatic disposition and innate quality to bring people together. This provides for an entertaining and personable nature, and as such, would make me a brilliant asset to your workplace.
Work history
Freelance Creative CopywriterBrowns Fashion
London, United KingdomFreelance
The initial contract was renewed in 2020 to aid Browns in their content on a part-time basis during the COVID-19 pandemic. See below for further details.
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Senior CopywriterTrespass
- Glasgow, United KingdomFull Time
Solely responsible for the planning, research and generation of copy for the Trespass and DLX websites, WordPress blog, marketing emails and in-store campaigns using CMS programmes, SEO techniques, innovation, creativity and, not forgetting, exceptionally immaculate grammar, spelling and punctuation.
Editing and proof-reading all text for publication, driven by a focus on the customer.
Abiding by the strict marketing calendar, generating SEO-rich blog content to complement and support weekly and seasonal campaigns. Bringing fresh and imaginative ideas to weekly content meetings.
Working alongside the Email Marketing Specialist to design A/B tests for Emarsys, maximising open rates and click-through rates. Taking a lead role in monitoring email design, impact and success.
Collaborating with Digital Designers to ensure that the relevant content is displayed at the relevant time in an eye-catching and engaging way.
Generating product descriptions for the Trespass product catalogue in Magento, demonstrating a clear working knowledge of the products and their technical features. Writing persuasive content for a range of platforms to excite a varied audience, consistently applying the brand TOV and guidelines in all copy.
Showcasing commercial awareness through working with Visual Merchandisers and the Web Merchandising Team to identify key products and categories throughout the year, optimising product descriptions appropriately.
Using Google Analytics and Google Search Console to measure the performance of both website and blog content, responding to audience research findings accordingly and maximising ROI.
Trained and instructed by the SEO Specialist in updating copy, headings and anchor links to suit keyword trends and maximise our SEO strategy. Using Ahrefs for research, rank tracking and other optimisation techniques.
Self-taught HTML coding for basic website design, including formatting text and embedding links.
During the COVID-19 pandemic, I was tasked in assisting all E-Commerce departments with my highly transferable skills. This included supervising Blogger Outreach for external link building, writing copy for socials and paid ads, and creating searchable, SEO-rich A+ Content for Amazon Marketplace - adapting content for both US and UK audiences.
Prioritising daily and weekly workloads accordingly, working to all desired timescales efficiently with the ability to produce stimulating content at very short notice.
Taking pride in achieving excellent standards in all duties and responsibilities, going above and beyond what is required to achieve both corporate and personal goals.
Gaining a detailed understanding of the various components of the operation by working within a closely-knit constructive team with one shared vision. Developing skills such as negotiation, compromise and cooperation.
Demonstrating a positive, proactive and motivated attitude whilst maintaining professionalism at all times.
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Skills
- Wordpress
- Magento
- CMS Platforms
- SEO Copywriting
- SEO Analysis
- SEO Content
- Google Analytics
- Google Search Console
- Basic Html
Education
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MA(Hons) English Language and LinguisticsUniversity of Glasgow
- Glasgow, United Kingdom
A subject specialist in the detailed study of meaning in English and how this is negotiated and constructed.
Graduating with a 2:1 which included a dissertation on the Methods of Sociolinguistic Variation.
Developing independent and critical thinking through the evaluation of evidence, arguments and theoretical perspectives.
Analysing and synthesising information from a variety of print and electronic sources.
Challenging communication skills and confidence through presentations and group work.