About me

A mindful human who enjoys making sense of the senseless and improving people’s lives as a result. Multiple years’ experience in the B2B SaaS eCommerce industry within content marketing and content strategy. Passionate about people and the planet.

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Work history

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Content Marketing LeadKnexus
Jul 2020London, United KingdomFull Time
Leading content strategy and brand development.
Content MarketingLinnworks
Mar 2018Chichester, United KingdomFull Time
Key Achievements: Grew organic blog traffic from 11k monthly views to 51k+ views (+369%) in 24 months. From May 2019 to May 2020, blog articles attributed to £53k worth of revenue (linear). SERP rankings for high intent keywords from not ranking to a consistent top five position on page one in nine months. Designed the copy and messaging for Linn Academy´s sponsorships brochure, resulting in approximately £300k worth of revenue. Received high praise from eBay. Responsibilities: Work closely with the content marketing manager to accelerate the inbound marketing strategy. Support an increase in conversions from MQLs to SQLs by analysing the customer journey and identifying opportunities in order to maximise demo attendance. Plan, own and execute organic strategies and campaigns to increase website conversions, brand awareness and discoverability. Create and amplify remarkable content, including: articles, white papers, videos, product brochures, web/email copy and sales enablement materials. Manage the case study strategy from concept to completion, working with multiple stakeholders to create world-class case studies, supporting an increase in conversions. Develop nurturing workflows and conversational strategies to engage prospects and drive action. Collaborate with community, creative, sales, partnerships, product and customer success teams to create content to improve the customer and partner experience, strengthen relationships and drive revenue. Act as brand guardian and proofread, edit and rewrite content from other stakeholders. Complete market research, content audits, competitor research as well as monthly reporting and analytics. Mentor and support new marketing executives.

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Skills

• Content Marketing
• Content Strategy
• Content Writing
• Storytelling
• Copywiting
• UX Architecture
• SaaS
• SEO
• Inbound Marketing
• Idea Generation

Education

M.A Digital MarketingUniversity of Portsmouth
Sep 2016 - Feb 2018Portsmouth, United Kingdom
Achieved an award-winning distinction. Learned and applied knowledge of best practices within the digital marketing landscape, including; content strategy, content marketing, social media marketing, B2B customer journey mapping, on-site and off-site SEO, brand identity, brand equity, web usability as well as user experience. Sustainability marketing and marketing research techniques were also studied. My final project won the Vertical Leap Award for Best Final Project.
BA JournalismUniversity of Portsmouth
Sep 2012 - Jul 2015Portsmouth, United Kingdom
First class with honours. Achieving the highest overall degree within the course year, it was here that I found my desire to work in digital. Areas of particular excellence include editorial design, marketing and public relations, copywriting, media ethics and media law. Video journalism, current affairs, feature writing, news writing and shorthand were also studied in depth. Gained NCTJ Diploma.