Natalia Christina Creative Strategy Director | The Dots
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Natalia Christina

Creative Strategy DirectorLondon, United Kingdom
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Natalia Christina

Creative Strategy DirectorLondon, United Kingdom
About me
Brand and marketing strategist with ten years hybrid experience across internationally renowned brands, publishers and agencies—leading teams or working on a consultancy basis. Looking to add creative insight, leadership and strategic thinking to business transformation. Outgoing, intuitive and adept at making genuine connections with people, both personally and professionally.
Projects
  • Music Nation
    Channel 4 and Dazed partnered to present Brandy & Coke, Ewen Spencer's definitive documentary on UK garage. Communications strategy: http://www.independent.co.uk/arts-entertainment/tv/features/inside-television-channel-4s-music-nation-replays-the-soundtracks-of-our-young-lives-9220100.html
  • Depop
    Depop is a social mobile selling app. In this role I created and defined tone of voice and content guidelines company wide. Working closely with product managers, VPs, engineers and marketing to execute on brand vision and content strategy. Drafting all UX and brand product copy including in-app, transactional emails and brand vision documents.
  • Converse Made By You
    Absolut collaborated with 15 Folds to create "15 GIFs of Fame", a series of digital artworks created by 15 outstanding creatives from the world of art, design, music and fashion.
  • Producing "on&on" an exhibition with no permanent artworks
    The exhibition bought together 14 artists from different generations and nationalities, most of whom produced works conceived specifically for La Casa Encendida, all of which explore the ephemeral in art.
  • 15Folds x Absolut
    Absolut collaborated with 15 Folds to create "15 GIFs of Fame", a series of digital artworks created by 15 outstanding creatives from the world of art, design, music and fashion.
  • Converse Emerging Art Prize
    Converse and Dazed have partnered for 5 years to celebrate exciting new talent in the art world, the Converse x Dazed Emerging Artists Award is one of the most prestigious competitions for UK artists at the start of their career; offering a £5ooo prize. Previous partners include The Whitechapel Gallery, London Newcastle Gallery and The Royal Academy.
Work history
    C
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    Senior Creative StrategistCode and Theory
    London, United KingdomFull Time
    Code and Theory is a digital, strategically driven agency that lives at the intersection of technology and creativity. Reporting to MD, to lead brand and content division for EMEA. Solving clients’ challenges through: consumer and business insight development, brand architecture and identity, digital marketing, content and campaign development. Led BBC, Moncler, Google, Gucci and Red Bull accounts. Leading client meetings, workshops and creative teams.
    Brand Consultant & MentorCreative Mentor Network
    London, United KingdomFreelance
    Leading strategy and rebrand for this charity to take its next steps into industry change, from Pitch It to the Creative Mentor Network, clients include XL Recordings, MC & Saatchi and Sky.
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Skills
  • Marketing PR
  • Copywriting
  • Creative Event
  • Client Services
  • Creative
  • Project Management
  • Social Media Marketing
  • Influencer Events
  • Budget Management
  • Event Management
Education
    Bachelor of HistoryUniversity of Leeds
     - London, United Kingdom
    C
    C
    A LevelsCamden School for Girls
     - London, United Kingdom
    A Levels: A English, A Politics and B History
Awards
    Guardian Media Delegate PrizeGuardian Masterclasses