I am a senior creative strategist with a vast cultural network. I have eight years experience working with forward-thinking publications and brands, to create award-winning campaigns that connect with influential audiences. Experienced in strategy, communications, digital and brand marketing, project management, copywriting and content creation, I can comfortably leads teams or work independently. Brand Skills - Copywriting - Traditional PR & digital marketing - Partnerships & Influencer collaborations - Events Strategy - Ideation of campaigns and content - Market trends and insights - Content curation
Brand redesign, creative direction and copywriting for this mentoring charity.
Working independently and directing teams, I have delivered strategic thinking and execution of ideas for numerous fashion, music and arts clients. Services include copywriting, communication strategy, sponsorship & proposal writing, budget management, influencer outreach, content strategy and production. Select clients: The Dots, Depop, 15Folds, ChromaYoga, Craft & Narrative, Giant Men Management, Mercedes-Benz, Signal Noise and Adjust Your Set.
In this 10 month contract I worked directly with Founder & CEO Pip Jamieson, plus the rest of the team to define a brand strategy, build a tone-of-voice and execute all copy needs across the website. This role also encompassed social & content strategy, commissioning on-brand influencers to create engaging articles that highlighted the unique product offering, built brand credibility and drove SEO awareness.
In this role I created and defined tone of voice and content guidelines company wide. Working closely with VP of Product & Design as well as the marketing team, to execute on brand vision. Created an editorial strategy to maximise merchandising profitability.
• Global strategy and execution of PR and integrated marketing campaigns for disruptive cultural publishing group — Dazed, AnOther, Another Man plus commercial wing Dazed Media. • Shaping a move towards digital and tech by forging innovative partnerships with a world-class influencer network. Launched each magazine with numerous, viral internationals cover-stars. • Collaborating with commercial and editorial departments to deliver projects. • Select projects & partners: Music Nation x Channel 4, Warp x Tate, Dazed Vol 2, Field Day, NTS, Burberry, Absolut, Soho House, RayBan, Converse Art Prize, MOMA, Barbican.
Previously home to London Fashion Week and roster of cultural programming including Film 4, Summer Series and visual arts exhibitions — I worked maximise exposure for the public programme.
Event management, production and curatorial assistance for renowned curator Flora Fairbairn; delivering an exhibition at a national museum in Madrid, La Casa Encendida and east London arts and music festival, Concrete and Glass.