Brand and marketing strategist with ten years hybrid experience across internationally renowned brands, publishers and agencies—leading teams or working on a consultancy basis. Looking to add creative insight, leadership and strategic thinking to business transformation. Outgoing, intuitive and adept at making genuine connections with people, both personally and professionally.
Code and Theory is a digital, strategically driven agency that lives at the intersection of technology and creativity. Reporting to MD, to lead brand and content division for EMEA. Solving clients’ challenges through: consumer and business insight development, brand architecture and identity, digital marketing, content and campaign development. Led BBC, Moncler, Google, Gucci and Red Bull accounts. Leading client meetings, workshops and creative teams.
Leading strategy and rebrand for this charity to take its next steps into industry change, from Pitch It to the Creative Mentor Network, clients include XL Recordings, MC & Saatchi and Sky.
Working independently and directing teams, I have delivered strategic thinking and execution of ideas for numerous fashion, music and arts clients. Services include copywriting, communication strategy, sponsorship & proposal writing, budget management, influencer outreach, content strategy and production. Select clients: The Dots, Depop, 15Folds, ChromaYoga, Craft & Narrative, Giant Men Management, Mercedes-Benz, Signal Noise and Adjust Your Set.
In this 10 month contract I worked directly with Founder & CEO Pip Jamieson, plus the rest of the team to define a brand strategy, build a tone-of-voice and execute all copy needs across the website. This role also encompassed social & content strategy, commissioning on-brand influencers to create engaging articles that highlighted the unique product offering, built brand credibility and drove SEO awareness.
Renowned independent publishing group, encompassing Dazed, AnOther and Another Man. Defining communications and brand partnerships strategy. Drove digital-first transformation & increased web traffic by 500%. Partnerships including Tate, RayBan, Channel 4 and Burberry.
Previously home to London Fashion Week and roster of cultural programming including Film 4, Summer Series and visual arts exhibitions — I worked maximise exposure for the public programme.
Event management, production and curatorial assistance for renowned curator Flora Fairbairn; delivering an exhibition at a national museum in Madrid, La Casa Encendida and east London arts and music festival, Concrete and Glass.
A Levels: A English, A Politics and B History