Dynamic and results-oriented Content Strategist with over a decade of experience in B2B and B2C environments, specializing in crafting data-driven content strategies for account-based marketing, multi-channel digital marketing campaigns, and website content redesigns and migrations. Proven track record of driving engagement and revenue growth for Fortune 500 clients and non-profits by developing and optimizing content that resonates with target audiences. Expertise in collaborating cross-functionally to deliver high-impact content, optimizing content for AI-driven platforms, and conducting in-depth performance analysis. Adept at balancing strategic planning with hands-on execution, consistently delivering content that enhances user engagement and brand visibility.
Work history
Content StrategistGoogle
- Corbett, OR 97019, USAFull Time
• Developed AI-driven content strategies for Google’s SGE program, aligning content with AI capabilities and user needs, resulting in a 22% increase in user satisfaction.
• Created NLP content and conversational interfaces, enhancing user interactions and improving search relevance by 18%.
• Collaborated with AI engineers and UX designers to ensure content quality and consistency, reducing content errors by 15%.
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Digital Content StrategistElevance Health
- United StatesFull Time
• Led content audits and gap analyses during a major site redesign for Elevance Health (formally Anthem), improving content discoverability by 30% and user experience by 25%.
• Planned and executed content migration, ensuring seamless transfer from legacy systems to new platforms, achieving a 98% accuracy rate.
• Managed ongoing content optimization within CMS, incorporating SEO enhancements and A/B testing, leading to a 20% increase in conversion rates.
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Skills
- Content
- Content Architechture
- UX Architecture
- UX Copy
- UX Strategy
- Marketing Campaigns
- Project Management
- SEO Content
- Accounts Management
- Stakeholder Management
Education
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Master in Art&ScienceThe New School
- New York, United States
Degree in Organizational Change Management