- For over 10 years worked with Consumer Insights for Market Research Multinationals attending clients such as Unilever, Nestlé, Nivea, Coca-cola, Campari, Kirin, Havaianas, Google, Samsung, Intel, Phillips, TIM Mobile, Michelin, etc.
- Provided planning, strategy and business intelligence using tools related to Product Innovation, Branding, Trend Forecasting, Behavior Science, Neuroscience, Advertising & Media, Satisfaction, Price Positioning and Shopper. Won two awards for innovation and developed several methodologies and tailor-made solutions to deliver consultancy.
- After moving to Paris, created a 360 Branding project focused on Fashion, Art, Beauty and Luxury, attending both Europe and Latin America.
- Brought the project to Brazil and founded cool.lab, an innovation lab formed by a free flowing hub of creative minds who develop and implement unique solutions to evolve brands.
Work history
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Commercial DirectorMetrixLab
- São Paulo, BrazilFull Time
- Responsible for the process of implementing a well
stablished agency in Europe/Asia in the Brazilian market
- Positioning the brand troughout innovation, using and creating new solutions for clients from different segments
New Business Development & Client Relationship
- Product Innovation, Branding and Advertising Consultant
- Global Tools & Methodology Development
- Team Building & Operation Management
- Clients attended: UL, Havaianas, Nestlé, Heineken, Kirin, Coca-Cola, Campari, Movado, Body Tech, Nivea, etc.
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T
Research ManagerTNS
- São Paulo, BrazilFull Time
- Management of both Qualitative and Quantitative studies
from the briefing phase until generating insights, colaborating with client’s strategic planning, helping them implement actions.
- Bringing Innovation to current Methodologies and Tools
- Clients attended: Google, Samsung, LG, Intel, Nokia, Phillips, Tim Mobile, Michelin, Renault, etc.
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Skills
- Busines Strategy
- Busienss Development
- Analysing Trends
- Advertisement Branding
- Coordinating Teams
- Business Startups
- Actionable Insights
- Market Research
- Product Innovation
- Fashion Branding
Education
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I
Fashion Foundation CourseIFA
- Paris, France
I
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Fashion Trend ForecastingIstituto Marangoni
- Paris, France
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