Natália Fialho
Available

Natália Fialho

Consumer behaviour & trends specialistBrazil
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Pip Jamieson
Francis Lane
CONSTANTIN Prozorov
Natália Fialho
Available

Natália Fialho

Consumer behaviour & trends specialistBrazil
About me
- For over 10 years worked with Consumer Insights for Market Research Multinationals attending clients such as Unilever, Nestlé, Nivea, Coca-cola, Campari, Kirin, Havaianas, Google, Samsung, Intel, Phillips, TIM Mobile, Michelin, etc. ​- Provided planning, strategy and business intelligence using tools related to Product Innovation, Branding, Trend Forecasting, Behavior Science, Neuroscience, Advertising & Media, Satisfaction, Price Positioning and Shopper. Won two awards for innovation and developed several methodologies and tailor-made solutions to deliver consultancy. - ​After moving to Paris, created a 360 Branding project focused on Fashion, Art, Beauty and Luxury, attending both Europe and Latin America. - Brought the project to Brazil and founded cool.lab, an innovation lab formed by a free flowing hub of creative minds who develop and implement unique solutions to evolve brands.
Work history
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    M
    Commercial DirectorMetrixLab
     - São Paulo, BrazilFull Time
    - Responsible for the process of implementing a well stablished agency in Europe/Asia in the Brazilian market - Positioning the brand troughout innovation, using and creating new solutions for clients from different segments New Business Development & Client Relationship - Product Innovation, Branding and Advertising Consultant - Global Tools & Methodology Development - Team Building & Operation Management - Clients attended: UL, Havaianas, Nestlé, Heineken, Kirin, Coca-Cola, Campari, Movado, Body Tech, Nivea, etc.
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    T
    Research ManagerTNS
     - São Paulo, BrazilFull Time
    - Management of both Qualitative and Quantitative studies from the briefing phase until generating insights, colaborating with client’s strategic planning, helping them implement actions. - Bringing Innovation to current Methodologies and Tools - Clients attended: Google, Samsung, LG, Intel, Nokia, Phillips, Tim Mobile, Michelin, Renault, etc.
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Skills
  • Busines Strategy
  • Busienss Development
  • Analysing Trends
  • Advertisement Branding
  • Coordinating Teams
  • Business Startups
  • Actionable Insights
  • Market Research
  • Product Innovation
  • Fashion Branding
Education
    I
    I
    Fashion Foundation CourseIFA
     - Paris, France
    I
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    Fashion Trend ForecastingIstituto Marangoni
     - Paris, France
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