Hola! — Soy Natalia García una diseñadora especializada en creación de marcas y diseño de identidad corporativa. He trabajado en agencias de Branding y Publicidad como Baud o Geometry del Grupo WPP teniendo la oportunidad de desarrollar proyectos para marcas como Ford, Jaguar, Endesa, La Liga, Diageo, BAT, Eulen o Reale.
Mi forma de entender el diseño me ha llevado a tener una visión estratégica para asegurar la calidad en todas las fases de un proyecto desde la conceptualización hasta el desarrollo y selección de acabados y papeles; así como creativa, desde propuesta de naming hasta el desarrollo visual buscando siempre la disrrupción y la diferenciación, dotando a mi trabajo de un aspecto emocional que ayude a conectar el diseño con las personas.
Projects
- Archy WelfareAware that health goes beyond physical well-being, Archy Welfare is an optician who uses his ophthalmological knowledge for make his customers feel confident with themselves through their eyesight, combining mental health as well as physical. Archy Welfare attention for its customers goes beyond the product, making them feel as comfortable as possible, taking care of even the smallest detail of the shop and its products. For that reason the space is one more element of this brand, creating gaps
- MyAlmaMy Alma is a feminine intimate hygiene brand that allows women to show us as we are, as we feel in our rooms, in our letters and memories, When we are alone, or with friends. To show the rule as it is. My Alma pretends to lead this movement of feminine empowerment, favoring the development of each woman in which both she and her partner become aware of herself, of what she needs, of what she is. In colaboration with Baud Branding.
- EvermineThere are a lot of different pioneers, from adventurous women who started a new life by themselves in America and discovered the continent to those who put ahead their way to be against the mandatory of society. Because wearing jeans is also a rebellion act. Evermine is a brand who puts fashion to the service of women, giving them back the challenge of being themselves. In colaboration with Baud Branding.
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Skills
- Binding
- Serigraphy
- Book Layout
- Art Branding
- 360 Branding
- Brand Packaging
- Art Editor
- Adobe Photoshop/indesign/illustrator