With 10 years of experience in marketing and content creation, I help businesses of all sizes stand out from the crowd through consistent, high-quality content and innovative marketing strategies. A passionate and results-driven professional, I enjoy going the extra mile on every project and strongly believe in harnessing the power of marketing to drive positive change in the world.
Projects
- Copywriting for Merck Pharma GroupWorking as a copywriter, creating content for Merck's internal and external HR platforms. Writing copy for several pages within the platform, covering topics like Merck’s values as an employer, their views on diversity and inclusion in relation to recruitment, team building and leadership opportunities, the company’s performance assessment methods, etc. Developing the copy for internal comms campaigns and newsletters.
- Cleanipedia Platform - SEO CopywritingOver 60 SEO-based blog pieces written in Portuguese and English for Cleanipedia, Unilever's global homecare website. Regular copywriting for social media posts and online adverts, as well as content translation and localisation for the U.S., UK and Brazil markets.
- AIA Insurance MDRT AwardConcept development and copywriting for an APAC-focused advertising campaign highlighting the company's award-winning performance. The content developed included a campaign slogan, multiple headlines and taglines tailored to 3 different audiences, copy for social media assets and captions, and a set of newsletters to be sent to internal stakeholders.
- Ohana Public Affairs BlogWriting fortnightly SEO-based blogs, newsletters and social media posts to offer an in-depth analysis of the European Commission's latest sustainability legislation proposals and policy changes, while making a usually dense subject more palatable and engaging for the general public.
Work history
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CopywriterOhana Public Affairs
Amsterdam, NetherlandsFreelance
Writing fortnightly SEO-based blogs, newsletters and social media posts to offer an in-depth analysis of the European Commission's latest sustainability legislation proposals and policy changes, while making a usually dense subject more palatable and engaging for the general public.
CopywriterMerck
Lisbon, PortugalFreelance
Long-form copywriting for Merck's employee engagement platform, elaborating on the company's vision, values and internal policies in relation to subjects like diversity, inclusion and social responsibility. Copy internal recruitment campaigns and newsletters.
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