Natalia Negrini

FollowUnfollow

Join our Pro Plan to message Natalia

You can only message people who are following you. If you’d like to message this person, simply join our Recruiter Pro Plan.

  • LocationBarcelona, Spain

Skills

 

  • Advertising
  • Branding
  • Brand Management
  • Customer Services
  • Marketing
  • Marketing Strategy
  • Problem Solving
  • Project Management
  • Strategic Planning
  • Consumer Behavior
  • Creative Thinking
  • Powerpoint

Work history

Currently

MBA Studant

ESADE Business School

Aug 2014
  • FULL TIME MBA

2014

Global Brand Manager

Unilever

Apr 2012 - Aug 2014
  • Global Brand Manager Dove Hair Care as a Brand Manager of several projects: • Led LATAM/EU deployment of Split Ends Range. Responsible for the development of the artwork (print trial), mastertext, PR, digital plan and toolkit. • Full leadership on a new diagnostic tool that provides a tailored regime for consumers in the POS or at home. • Responsable for launching All Things Hair - a YouTube Channel for all Unilever Hair Brands that will provide consumers with relevant content to their search queries. • Relaunch of Dove Hair Care in 2016. During the year of 2014 development of the new 2D, preposition, concepts, Postwash formats. Leading agencies, R&D team, all the regions.

2011

Trade Marketing & Sales

Johnson Johnson

Jan 2009 - May 2011
  • National Trade Marketing Manager Feb 2010- May 2011 Manager of consumer healthcare Trade Mareting for pharmaceutical store distribution channel.. Responsible for developing and directing national strategy for major brands including: Listerine, Stayfree, OB, Carefree, Band Aid and KY. Trade Marketing Specialist Jul 2009 - Jan 2010 • UNSP- Assist Sales to implement Brand Strategies • Go to Market Project- Review of all Trade Marketing Process Managment Trainee- Jan 2007- Jun 2009 • Assigned during one year to work in Marketing with StayFree brand. • Managed successful project to increase brand penetration with low income consumers • Assigned as a Sales Representative on Lojas Americanas- largers retailer customer for J&J. Delivered annual sales of over USD$ 42m. Trade Marketing Intern Jan 2005- Dez 2007 • Designed and coordinated product launches for Johnson´s Baby • Created budgeting model and forecast for diapers brand.