Natalia Negrini

  • LocationBarcelona, Spain



  • Advertising
  • Branding
  • Brand Management
  • Customer Services
  • Marketing
  • Marketing Strategy
  • Problem Solving
  • Project Management
  • Strategic Planning
  • Consumer Behavior
  • Creative Thinking
  • Powerpoint

Work history


MBA Studant

ESADE Business School

Aug 2014


Global Brand Manager


Apr 2012 - Aug 2014
  • Global Brand Manager Dove Hair Care as a Brand Manager of several projects: • Led LATAM/EU deployment of Split Ends Range. Responsible for the development of the artwork (print trial), mastertext, PR, digital plan and toolkit. • Full leadership on a new diagnostic tool that provides a tailored regime for consumers in the POS or at home. • Responsable for launching All Things Hair - a YouTube Channel for all Unilever Hair Brands that will provide consumers with relevant content to their search queries. • Relaunch of Dove Hair Care in 2016. During the year of 2014 development of the new 2D, preposition, concepts, Postwash formats. Leading agencies, R&D team, all the regions.


Trade Marketing & Sales

Johnson Johnson

Jan 2009 - May 2011
  • National Trade Marketing Manager Feb 2010- May 2011 Manager of consumer healthcare Trade Mareting for pharmaceutical store distribution channel.. Responsible for developing and directing national strategy for major brands including: Listerine, Stayfree, OB, Carefree, Band Aid and KY. Trade Marketing Specialist Jul 2009 - Jan 2010 • UNSP- Assist Sales to implement Brand Strategies • Go to Market Project- Review of all Trade Marketing Process Managment Trainee- Jan 2007- Jun 2009 • Assigned during one year to work in Marketing with StayFree brand. • Managed successful project to increase brand penetration with low income consumers • Assigned as a Sales Representative on Lojas Americanas- largers retailer customer for J&J. Delivered annual sales of over USD$ 42m. Trade Marketing Intern Jan 2005- Dez 2007 • Designed and coordinated product launches for Johnson´s Baby • Created budgeting model and forecast for diapers brand.